BUS/475 – Integrated Business Topics
Strategic plan, part 1: Conceptualizing a Business
Everyone wants to relax by some reasonable means. There are many products available for the relaxation therapy by using them one can get comfort after the tiredness of the whole day busy life. These products include lots of body and cosmetic services, body sprays, perfumes, aromatherapy products, candles and reflexology. These products provide body as well as spiritual relaxation. Business, products and customers: Mission statement
Not every individual wants relaxation, religion and culture matters. All the stressed persons are in search of a treatment or any other technique to reduce their mental stress. The sources of relaxation are relaxation therapy stores and spa. In spa customers, pay lots of dollar for relaxation therapy while in healthy place stores they can buy all the products related to relaxation therapy and take all the spa comforts at home. The mission of healthy place therapy is to provide all the high quality products of relaxation therapy in reasonable prices for the satisfaction of customers at home. Now the healthy place store have set a business market and become a competitor for spa. Now the customer has to go on these stores and see the displayed products, if any product is beneficial to them then they can buy it. This technique has saved not only the customer money but their precious time also. Organization Vision
Vision refers to the strategic planning of a company used to achieving its goal. “A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009, p37). The aim of Healthy Place is to provide quality services and tools to the customers so that they can get comfort and enjoy their lives without any stress. The future planning of the company is to get precise services of skilled employees to make new products, which will attract the customers. The company’s future planning will be achieved by getting customer’s support and their feedback. Some principles and values are required to complete the Healthy place’s goals. The values of Healthy Place are can help the company to achieve the target, which is stated in the company’s mission and vision. “Values are standards which require efforts to achieve. Values are practical habits which enable us to live, be successful and happiness” (Pearce & Robinson, 2009, p45). Healthy Place’s mission describes that the products and services will be in the way that the company’s targets and goals can achieved easily. Guiding principles: Culture, social responsibility, and ethics Healthy Place is following many cultures and values according to the need of customers. Their products in the stores represent different cultures that can attract all the customers of different societies and cultures. Healthy place’s stores are multi-cultural and offering wide range of aromatherapies and candles to represent different cultures. Healthy place give priority to the values of integrity and honesty to get the full support of their valuable customers. The company is also offering such perfumes and sprays, which are widely used in India to relief the stress. According to the company’s mission outline it is responsibility to overcome customer’s needs and make the products according to the customer’s demand. It is duty of the company to remain all time socially and environmentally responsible. The responsibility of the company can judge by the fact that company treats its employees, customers and investors with honesty. Company has vital interaction with community and it organize program to assist community needs. Communities are base on the societies, which work to fulfill the requirements of societies. By arranging such program with communities, Healthy Place is enabling to make a partnership with community to demonstrate the company’s...