Strategic Performance Evaluation PF Changs
Introduction and Overview
P. F. Chang’s China Bistro, Inc. is a full-service upscale restaurant which predominately serves Asian-inspired cuisine. There are 197 owned and operated Bistros nationwide, and no global locations currently exist. While the corporate office location is set in Scottsdale, Arizona, the company was originally incorporated in Delaware. Throughout this report, the stock symbol (PFCB) and the shortened title (P.F. Chang’s) will be used interchangeably to identify the organization as a whole. This business was incorporated in January 1996 and made its first initial public offering December 1998. Pei Wei Asian Diner, incorporated December 1999, is the subsidiary of P. F. Chang’s and while it has a sizeable influence on PFCB as a whole, it will not be further mentioned in this report as to simplify the presentation of overall strategic performance. Thus, PFCB will be treated as if it were a stand-alone restaurant.
The “Message” or mission statement that the company exudes and actively pursues is all about the people; “We are truly glad that you are here and we will do everything we can to make you want to come back” (Website, Careers). It is also the driving force behind everything the business does. The values on which the company was founded and operates include Integrity, Trust, Respect, Passion, Commitment, Accountability, and Partnership. Other main focuses include service, teamwork, impression and diversity. To execute the aforementioned, P. F. Chang’s aims to provide customers with a “remarkable dining establishment, employ people who exhibit productive, pleasant, and eager behavior, and create a team committed to doing everything possible to provide an Optimal Dining Experience to every Guest thus making them feel like they have truly been served.” In addition, “greater prosperity is promoted with a warm and inviting atmosphere and diversity is established by blending its staff to facilitate a more fulfilling career” (Website,
P. F. Chang’s China Bistro, Inc. is a full-service upscale restaurant which predominately serves Asian-inspired cuisine. There are 197 owned and operated Bistros nationwide, and no global locations currently exist. While the corporate office location is set in Scottsdale, Arizona, the company was originally incorporated in Delaware. Throughout this report, the stock symbol (PFCB) and the shortened title (P.F. Chang’s) will be used interchangeably to identify the organization as a whole. This business was incorporated in January 1996 and made its first initial public offering December 1998. Pei Wei Asian Diner, incorporated December 1999, is the subsidiary of P. F. Chang’s and while it has a sizeable influence on PFCB as a whole, it will not be further mentioned in this report as to simplify the presentation of overall strategic performance. Thus, PFCB will be treated as if it were a stand-alone restaurant.
The “Message” or mission statement that the company exudes and actively pursues is all about the people; “We are truly glad that you are here and we will do everything we can to make you want to come back” (Website, Careers). It is also the driving force behind everything the business does. The values on which the company was founded and operates include Integrity, Trust, Respect, Passion, Commitment, Accountability, and Partnership. Other main focuses include service, teamwork, impression and diversity. To execute the aforementioned, P. F. Chang’s aims to provide customers with a “remarkable dining establishment, employ people who exhibit productive, pleasant, and eager behavior, and create a team committed to doing everything possible to provide an Optimal Dining Experience to every Guest thus making them feel like they have truly been served.” In addition, “greater prosperity is promoted with a warm and inviting atmosphere and diversity is established by blending its staff to facilitate a more fulfilling career” (Website,