Strategic Marketing Plan

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Strategic Marketing Plan
Hydro Tasmania

Energy-Wind Power
(2012 – 2014)

Table of Contents
1.0 Business Definition and Scope1
Mission statement1
Business Definition1
Business Overview1
Organizational Structure and Product /Services Break-down2 2.0 External Environment – Remote Environment2
Economic forces3
Sociocultural Forces3
Political or Legal Forces4
Technical Forces4
Natural Environmental Forces5
3.0 External environment – Near environment6
Customers/ Buyers6
Potential Entrants9
4.0 Critical Success Factors9

1.0 Business Definition and Scope
Hydro Tasmania is a Tasmania state-owned enterprise. As Australia’s leading renewable energy business, Hydro Tasmania generates an incredible amount of energy for the Australian market. (Hydro Tasmania website, 2012). This Strategic Marketing Plan for the Hydro Tasmania looks at the current market for renewable energy, wind power, and seeks to identify trends which will influence the market in Australia over the next 3 years. For a more precise result for Hydro Tasmania’s wind power energy in Australia market, this report will focus on strategic planning based on the analysis of their activities in the past a 5 years only. Mission statement

As a renewable energy business, Hydro Tasmania is focused on growing an integrated energy business (Hydro Tasmania website, 2012).To develop and integrate energy, and contribute to a sustainable environment, so as to build value for Hydro Tasmania’s customer and people. Business Definition

Hydro Tasmania is one of Australia’s leading clean energy businesses. Every year, Hydro Tasmania produces around 9000 gigawatt hours (GWh) of electricity from the renewable energy. They have an integrated hydropower scheme that has a total capacity of over 2600 megawatts and includes 30 power stations, 50 major dams and...
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