Steve Jobs Speech Rhetorical Essay
Throughout time, speeches have been remembered because of how they connect with their audiences. The message that was presented to the listeners of the famous speech was presented in a rhetorical manner in which it associated with the people and has lasted through time. Steve jobs is successful even though he is not a college graduate, and has an unstable beginning to his life. He uses background to play upon his rhetorical strategies in his Stanford commencement address. With his knowledge of his audience, Steve Jobs creatively tells three stories that are filled with ethos that build his credibility and pathos that evoke emotion in his audience in order to give a speech that was motivational and inspiring to the 2005 graduating class of Stanford.
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His second story is full of ethos that builds his credibility in entrepreneurship. He explains how Apple grew from a 2 peoples company to becoming a $2 billion company hiring over 4000 employees. After building up his ethos by talking about his success he reverts back to using pathos when talking about getting fired from his own company. The audience begins to laugh when he asked, “How can you get fired from a company you started.” He continues to appeal to their emotion by creating a picture of a man dropping the baton explaining the way he felt when he got fired. He then describes the events that followed saying he realized that he still loved what he did and that he was going to start over. This is another example that greatly appeals to college graduates because they are bound to face difficulties of getting fired or not succeeding when following their hearts and this is an encouragement not to give up. His pre-established ethos makes this story of loss even more impactful because they know how successful he is and they can take his advice of always following their heart even when things go wrong since his story has a great ending. He states how he started the companies NeXT and Pixar and the success of these two companies, this not only builds his credibility but it also appeals to the audience’s emotion which gets them screaming in excitement. He ends his second story by encouraging them to never lose faith and to always follow what they love to do which is what he said in the end of his first
His second story is full of ethos that builds his credibility in entrepreneurship. He explains how Apple grew from a 2 peoples company to becoming a $2 billion company hiring over 4000 employees. After building up his ethos by talking about his success he reverts back to using pathos when talking about getting fired from his own company. The audience begins to laugh when he asked, “How can you get fired from a company you started.” He continues to appeal to their emotion by creating a picture of a man dropping the baton explaining the way he felt when he got fired. He then describes the events that followed saying he realized that he still loved what he did and that he was going to start over. This is another example that greatly appeals to college graduates because they are bound to face difficulties of getting fired or not succeeding when following their hearts and this is an encouragement not to give up. His pre-established ethos makes this story of loss even more impactful because they know how successful he is and they can take his advice of always following their heart even when things go wrong since his story has a great ending. He states how he started the companies NeXT and Pixar and the success of these two companies, this not only builds his credibility but it also appeals to the audience’s emotion which gets them screaming in excitement. He ends his second story by encouraging them to never lose faith and to always follow what they love to do which is what he said in the end of his first