Stereotypes In Entertainment Media Analysis

The article shows the effect of stereotypes in entertainment media, with the focus on the misrepresentation of women. As well as showing how individuals opinion and thoughts and their behavior can be affected by stereotyping within entertainment media. The author expresses how media uses sex to sell their products with efficiency and by doing so women are seen as objects. Through media individual absorbed it making it the social ‘norm’.
The authors claims the misrepresentation of women with reasoning of statistics and studies. Studies with statistical evidence show the amounts and types of advertising are shown in certain types of advertising. Within Magazines you would only see a male in a women's magazine but you would see women in either