Stereotypes In Advertising

Advertisement’s Affecting The Male Body

Advertisements have set a bar to how the male body should look. In today’s culture, the male body is defined as fit, tone, and lean in order to gather peoples attention, which is most often seen in advertisements making people change their lifestyle to be part of their culture. The description mentioned above will keep continuing through the rest examples. Clothing brand stores hire popular models even athletes, like for example Express (2014) hired Stephen Curry as their model and he fits the category of being fit, lean and tone. Ever since he became one of Express’s models, he gathered a large amount of audience to the clothing stores across the nation. Express clothing store is designed for the target
Males encounter a lot of temptation with today’s cultural food, which is fast food ready to go in several places. The definition of males, in today’s culture is defined as fit, tone, and lean in order to gather people’s attention and in a way try to promote that lifestyle, also the product of whatever it may be, which is most often seen in movie advertisements as well. Hollywood has actors that appeal the audience through their body image. This strategy has been seen ever since movies started to come out on the big screen. For females it gathers their attention because it is not often to see a male in a great shape in today’s culture where ever it may be. Most of Hollywood actors are tall with how the ideal male body should look like. Since actors have set an image of how a fit male body should look many take steroids to show off even more the body they want, all to just please their audience and make them stand out even more. Looking at a movie advertisement the protagonist is most often a fit individual that is located in the center of the stage and the antagonist with a similar body or even worse is seen in the background with similar or opposite attitude seen in their poses. Popular movies have everyone in the movie lean and fit. Which goes back to the strategy of promotion of their movie. There is more action by them, which gathers people’s attention toward the movie. Both male protagonist and antagonist set the ideal image of the male body in these following movies, Expendables 3, The Maze Runner, Fast and Furious 1-7, Avengers: Age of Ultron, and Captain America: The First Avenger. Seen by many people, especially many males, the image of the body is desired amongst themselves whether they believe it or not. Male individuals that are seen in other advertisements because of the movie are a profit for those other companies because they want people to buy their product and do