MGMT 460 – Strategic Management
Feb. 7, 2011
Steps in the case preparation
To prepare an effective case analysis, according to the authors of the book –M. Hitt, R. Duane Ireland and R. E. Hoskisson, we have to use two stages of thinking: •
In analysis stage we will analyze the general external environmental issues affecting the firm; •
In synthesize stage we will generate alternatives that can resolve the significant problems or challenges;
To follow these two stages effectively we have to follow the six steps of case analysis process: 1.
Gaining Familiarity – determine who, when, how, where and when as well as identify the places, people, activities and context of the situation and the degree of certainty / uncertainty 2.
Recognizing Symptoms – list all facts that are not as expected, and ensure the symptoms that are not the problems. 3.
Identifying Goals – identify critical statements by major parties and list goals of the major parties that exist or can be reasonably inferred. 4.
Conducting the analysis – decide which ideas, models, theories seem to be useful. Apply conceptual tools and as the new information is reveled cycle back to sub-steps. 5.
Making the Diagnosis – indicate predicaments, problems and prioritize predicaments / problems regarding timing, importance and so. 6.
Doing the action Planning – specify and prioritize the criteria used to choose the action alternatives. Discover or invent feasible action alternatives. Examine the probable consequences of action alternatives. Select a course of action. Design an implementation plan / schedule. Create a plan for assessing the action to be implemented.
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