A Comparison of Starbucks and Tim Hortons
Starbucks and Tim Horton’s are two companies that specialize in the food and coffee service industries. Information about each company, a comparison of how each markets their brand and their differing distribution methods will be provided. Starbucks is a “premier roaster, marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores, consisting of more than 17,000 retail stores in over 55 countries. Most retail stores are in highly populated areas, like “downtown and suburban centers, office buildings, university campuses and in select rural and off-highway locations” (Marketline 2012). Starbucks sells other products in addition to coffee, like teas and fresh food items. It also “licenses its trademarks through … grocery stores and national food service accounts” (Marketline 2012). Some of the brands, besides Starbucks, are Tazo Tea, Seattle’s Best Coffee and Starbucks VIA Ready Brew. Products for sale in Starbucks stores include Italian-style espresso beverages, cold and iced shaken drinks, and both breakfast and lunch items such as pastries, salads and sandwiches. Starbucks also sells warm food items, coffee equipment provides free wireless internet within its stores. Tim Hortons is like Starbucks in the sense that they provide similar products like “premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods” (Marketline 2012). Tim Hortons has 3,750 restaurants in Canada and the United States. Most of these (3,148) are in Canada. “It also offers home-brew coffee through various lines of distribution in Canada and the US, including certain grocery stores” (Marketline 2012). The way in which both Starbucks and Tim Hortons distributes their products is through the various licensing channels. For example, Starbucks directly advertises and sells its products in...
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