Sports Logo

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Priyanka Vasudeva

“Sports Logos an Insult to Aboriginals”
By: Noah Augustine

“Sports Logos an Insult to Aboriginals” is an essay explaining how professional sports teams use Indian symbols. Aboriginals find it very offensive when sports teams adopt their cultural icons. The writer uses examples such as Cleveland Indians, Washington Redskins and Washington Redskins to portray an image of how these icons have been use. Augustine states that the use of these religious symbols or spiritual leaders as sports logos is offensive. Also, this leads to children to be victims of racism. It can be argued that people feel Aboriginal people should be honoured that these imagery of Indians is being used. Augustine argues back that no honour lies in ridicule and mockery. People are realizing this racism when the Washington Redskins cancelled seven trademarks and there logo because of several complaints from tribes. They are hoping that one day aboriginals will get the respect they deserve.

Augustine’s word choice that created a particular effect is “Who said it was okay for professional sports teams – and their millions of adoring fans – to adopt our cultural icons and images for mass ridicule?” (Augustine 390). The way Augustine worded this sentence, he emphasized that not only the sports teas are to blame, their fans are too. The millions of fans are to be blamed as well because they go along with the sports teams, they do not think twice about what it actually means or represents. Another sentence that gave a great effect was, “Nonetheless, for me, as an Aboriginal person...” (Augustine 289). Augustine brought in the fact that he is also aboriginal and it gives a shadowing effect that he knows what he is talking about and it gives an effect of knowledge. But it also showed that even though he is Aboriginal, he is Canadian. “Instead, I cheered with each stinging tag and swinging blow delivered by this bunch of big bat winging bullies,” (Augustine 389). This showed...
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