Name: Ann-Riley Lane Section: 2 12/10/12
This activity simulates Sperling’s classic experiments on the duration of visual sensory memory.
Free Recall Test
? What was your score on the free recall test? 35% (2 points)
Iconic Memory
? What is Sperling’s theory of iconic memory? What is an “icon?”(3 points)
Sperling believed that all nine letters were stored in the viewer's memory for a short time, but that the memory faded so rapidly that only a handful of the letters could be moved into short-term memory named before the information disappeared. An icon is a photographic or picture-image memory lasting no more than a few tenths of a second.
? What is Sperling’s partial report task? How does