Southwestern University: Capacity Planning Case

Topics: Cost, Soft drink, Customer Pages: 2 (452 words) Published: November 15, 2012
Southwestern University: Capacity Planning Case
Prepared by: Jalotjot, Reyes, Subang

Central Issue: How to guarantee that the various support activities generate revenue? Areas of Consideration:
* Marketing/Finance/Human Resource
* Items Available/Pricing/Variable Cost/Revenue Distribution Item| Price/Unit| Variable Cost| Revenue|
Soft Drink| $1.50| $0.75| 25%|
Coffee| $2.00| $0.50| 25%|
Hotdogs| $2.00| $0.80| 20%|
Hamburgers| $2.50| $1.00| 20%|
Misc. Snacks| $1.00| $0.40| 10%|

* Fixed Costs (per game)
* Salaries for Food Services$20,000
* Stadium Space$4,800
* Vendors$1,260
Analysis:
1. Break-Even Points (per item)

The table above shows the list of break-even points per item. These are the number of units needed to cover up the costs per game.

2. Realistic Sales Estimates (sales per attendee)

The table above shows the number of units that an individual customer needs to purchase per game to reach the break-even point depending on the number of attendees. The equivalent dollar values suggest the specific amount of money that the attendees need to spend for food to cover up the expenses. The graphs above show the behavior of the values in the table. They suggest smooth curves which represent the break-even line. Therefore, falling below the curves denotes a loss while falling above them means profit. Furthermore, to ensure no loss, points must fall on or above the line.

Alternative Courses of Action:
* Provide meal combos
* Apply discounts, e.g., hamburger and soft drink combo. In total, they originally cost $4.00. Marking down the price, for example, to $3.50 may attract customers. Applying discounts may decrease the profit margin of the items but, somehow, this ensures sales. * Integrate freebies on tickets

* Incorporate the “needed” amount of purchase per customer. This means that the starting value of tickets must be the...
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