Southwest Airlines: A Successful Disruptive Business Model

An example of a company that had a successful disruptive business model was Southwest Airlines. Southwest Airlines is a US low-cost airline that had more than 3 decades of impressive business performance, Southwest Airlines offered unique services in comparison to what other traditional airlines like Delta, American Airlines provide to its core customers. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability (Southwest.com). Traditional carriers like United, American, and Delta have a wide range of fares with multiclass cabins, heterogeneous fleets, and hub-and-spoke routes. Southwest’s innovation was to focus on low fares