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Soft Power

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Soft Power
Soft Power
Author(s): Joseph S. Nye, Jr.
Source: Foreign Policy, No. 80, Twentieth Anniversary, (Autumn, 1990), pp. 153-171
Published by: Carnegie Endowment for International Peace
Stable URL: http://www.jstor.org/stable/1148580
Accessed: 12/08/2008 12:33
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SOFT POWER
S
byJoseph . Nye,Jr.

The Cold War is over and Americans are trying to understand their place in a world without a defining Soviet threat. Polls report that nearly half the public believes the country is in decline, and that those who believe in decline tend to favor protectionism and to counsel withdrawal from what they consider "overextended international commitments."
In a world of growing interdependence, such advice is counterproductive and could bring on the decline it is supposed to avert; for if the most powerful country fails

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