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Sherif's Auto Kinetic Effect

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Sherif's Auto Kinetic Effect
Sherif (1935) was among the first to test for conformity, with his experiment using the Auto kinetic effect (In a dark room, how far does a beam of stationary light appear to move). Sherif first told the participants he would be moving the light, and then asked the participants how far they had thought he had been moving the light, firstly the participants were asked to estimate several times individually how much they thought the light had moved, then as a group and finally individually again, Sherif found that the estimates of the groups all ended up converging

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