Shell & Knowledge Management
Background of Shell
Royal Dutch Shell plc, the world-wide group of petrochemical companies, was created in 1907. Shell has operations in over 90 countries which include America, United Kingdom, Australia, and Ireland and so on. Also, it is the largest energy company in the world. Shell group not only operate oil and gas product sale but also conduct petrochemical industry such as exploration, refining, distribution, power generation and trading and so forth. Moreover, Shell Oil Company has developed its ability in renewable energy activities. One of its largest businesses is the subsidiary in America. People may curious about that how Shell can be so successful. Shell’s success is not fortuitous; it has the mark to follow. Actually, shell was the first company which used an electronic computer to help its management system in the Netherlands. Thus it can be seen Shell always knows how important innovation and reformation are. In the competitive global economy age, Shell still makes a good use of KM strategies to keep its advantage in the competitive market. Specifically, Shell relies on its global network, communities of practice. The first KM step in Shell focused on linking existing initiatives. They called Shell EP Global Network which collects the large technical and businesses communities of practice using Sitescape software. Current the Global Network contains over 15,000 members and the value to shell’s business is close to $300m per annum. Current thinking at Shell
KM is a main factor which helps company to reach business goal, build competencies and extend employees’ professionalism with their work. Shell also believes that use the knowledge which has already existed in the organization, instead of the knowledge which gets from outside organization is more efficient and economical. KM has play a significant role in Shell’s global business and it be implemented in expatriations, internal conferences and worship, and...
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