Sexism In Media

Sexism is not a new issue in our society, but it was that continues to have a negative impact on the lives of many. In the time of technology being so accessible, men and women are exposed to the media on a constant basis. The impact of this constant exposure to sexism can have a significant impact on those that are witnessing it. Sexism can be seen in countless sources of the media, such as advertisement, magazines, entertainment, news and more. When the media is continuously exposing people to sexism this way, it starts to normalize these behaviors. When sexism is made to look as though it is appropriate, it has a large impact on both men and women. Sexism in the media allows women to be objectified and allows men to believe it is alright
Women struggling for their rights is not a new issue, and although females have made great strides in their battle, they can still be seen fighting today. Sexism in the media is a major problem that still has a significant impact on behavior and the way women are treated. Witnessing sexism is constant as “Women frequently face sexual objectification in daily interpersonal interactions and through the active and passive consumption of multimedia” (Rooney). Women in the media are still constantly portrayed as a sex objects, trophies and even decoration. Repeatedly people are exposed to media images of “women as the prejudice of "men's products" in this case the beer is seen as a product consumed only by men, as also happens with cars and cars' products” (N.A.). These images are not only teaching men to believe and treat women as their personal belongings, but also teaching women that this is how they should be treated. The media is dehumanizing women by objectifying them, which leads to discrimination, harassment and
The media teaches young men to repress emotion, while also promotes aggression and violence. If young men are being taught this is how they should behave by the media, then why is it so surprising to see men engaging in the behaviors towards women? This is very concerning because “When men grow up in sexist and macho environments, the way they perceive women and sex can be incredibly harmful” (Sanchez). With young men constantly viewing images of the ideal male being aggressive, macho and even violent, it normalizes these concepts. It is unfair to continue to solely blame men for their behavior and attitudes towards women when they have been exposed to media that has taught them to act in such a way. The problem needs to be addressed at its source in order for sexism to diminish in our society.
In conclusion, sexism in the media causes a negative impact on both men and women. The normalization of sexism by constant exposure of how men and women “should” behavior leads to objectification, discrimination, and even violence towards the genders. If sexism is still shown to be expectable, issues like gender equality and harassment will continue to be an issue among