Seven Eleven Japan

Topics: Supply chain management, Convenience store, Commercial item transport and distribution Pages: 10 (2764 words) Published: March 8, 2013


|Section | |Page | |1 |Executive summary |3 | |2 |Content |3 | |3 |Introduction |4 | |4 |Answer for question 1 |4-6 | |5 |Answer for question 2 |6-7 | |6 |Answer for question 3 |8 | |7 |Conclusion |9 | |8 |Reference |9 |

Executive Summary

Seven Eleven Japan established in 1973 and became the leader in Japan’s retail industry. In order to obtain its success, Seven Eleven Japan has developed several strategies in improving her supply chain management.

Seven Eleven Japan continuous improves her information system in order to get the latest customer response and expand her product range to meet the market trend rapidly. It helped a lot in the supply chain operation between supplier, distribution centre and sales.

Franchise system is the key to the rapid expanding of the business of Seven Eleven Japan over the region and it successfully establish the brand and reputation of the company. Seven Eleven Japan builds a long term relationship with the franchise owners under strong supporting of training, ordering system and back-up service, it helps to monitor the standard of products and services of Seven Eleven Japan and achieve competitive advantage in the market.

Developing decentralization of distribution centers to support the daily distribution of products helps to shorten the replenishment time and lower the transportation cost. We will discuss further about the benefits and risks involved.

The transportation system of Seven Eleven Japan is a cross-docking transportation model can save the transportation cost and increase the flexibility to modify the delivery according the each stores’ needs.

Inventory management strategy of Seven Eleven Japan also plays an important role to fulfill company’s success. She uses a pull system for in supply chain and enhance the freshness of the main product and keep no inventory of this kind of delicate product and keep the waste at low level.

This report will further discuss the different in deliveries model of Seven Eleven Japan and the United States. The development of e-commerce also a new challenge to the company and we will evaluate the benefits and drawbacks to the company’s logistics planning and operation.


Seven Eleven Japan is the largest convenient stores in Japan since its establishment in November 1973. Seven Eleven Japan has been growing rapidly, until July 2007, Seven Eleven Japan has over ten thousands stores in Japan and more than 32,000 stores all over the world.


This case study examining the operation of Seven Eleven Japan, aims to understand about supply chain strategies in the convenient store industry. The main objective is to satisfy customers’ demand and lower the cost of transportation and distribution in order to maximize the revenue of the company. Seven Eleven Japan develops different strategies to achieve the objective, we can divide into three stage to discuss in details about the distribution,...
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