- Directed by Tom Vaughan.
Valentin Voloshinov declared: 'Whenever a sign is present, ideology is present too' (Voloshinov 1973, 10). Signs do not merely reflect reality but involved in its construction; therefore those who control the sign systems also control the construction of reality.
Film a media text, uses visual imagery to tell specific stories to promote specific ideologies. This essay will explore the film with the use of semiotics and ideology approaches. Semiotics as the study of signs and signs are associated with visual images at various levels of usage, ideology on the other hand, is defined by Terry Eagleton as the process of production of meaning, signs and …show more content…
Leading to the introduction of John Crowley, who is the father of the young celebrating, who hastily dropped the call he was receiving, picked up the helium filled balloons, rushed out of the office, turn off the lights but came back to pick a gift item, with a close up shot on the gift item, alone in the scene, shows the importance of the gift in the movie. However, the gift as an iconic sign, denoting a lady driving a pink car, connotes the importance of the girl celebrating her eight birthday in the movie. This opening sequence works as metonym for the rest of the …show more content…
Time not on his side, he’s pushed by courage and determination against all odds, into joining forces with an isolated medical researcher, Dr. Robert Stonehill to discover a life-saving cure for his kids. Travelling from cities to cities, his kids body system deteriorating, spend sleepless nights gathering information and devising loose ends to every knot tied, face to face with hatred from a colleague at work, but didn’t quit because he’s been driven by the power of love and faith. Ideologically, the patriarchy nature is believed to be very determined above all odds, would not back for any, not even death, does not want to be seen as a looser because of the in-built ego nature has brought on him and always want to be known to be in charge of his affairs, still supporting the male gender domination on the female gender and on his world as a