Save Paper Save the Planet

Topics: Towel, Europe, Paper towel Pages: 2 (513 words) Published: March 31, 2014
I chose this World Wildlife Foundation advertisement because the simple straightforward meaning behind it has such a huge impact on our environment of using too much of the worlds resources for our conveniences. In this advertisement there is a paper towel dispenser filled with green paper towels in a white dispenser with the words “Save Paper, Save the Planet” next to the World Wildlife Foundations logo of a panda on the top. In the center of the paper towel dispenser there is a see through cut-out of Africa showing the green paper towels slowly going down as you use them. To me this is a very significant advertisement it is for an important animal foundation which helps save animals endangered and not in jeopardy of being endangered across the planet, this one is specifically directed toward the rainforest and animals in Africa. The World Wildlife Foundations does many things from helping the progressing restrains on cutting down the precious rain forests for the world’s pleasure and never thinking of the possible repercussions of this seemingly simple task. They are also very well known for putting out ads and awareness issues for the world that is not usually seen or known by the normal citizen. The effectiveness of this advertisement is incredible it is so simple and cleaver, showing what the consumer is “using” or as I would say destroying for their pleasure. I believe it’s mainly directed towards the consumer that could possibly use the new electric hand dryers instead of a precious resource to dry their hands. Nowadays there is so much progressing technology for the solution to the problem of cutting down rainforest such as hand dryers, recycling paper, and renewable resources. This advertisement definitely works for the point that it is trying to get across to the public for the problem presented. The ad is very well presented showing how the hand towels start going down through the see through cut-out of Africa, basically showing that when you use them...
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