sarto's gourmet pasta
Assessment Task 3
BSBMKG515A Conduct a marketing audit
Marketing audit report
Submission details
Candidate’s Name
Phone
No.
Assessor’s Name
Phone
No.
Assessment Site
Assessment
Date/s
Time/s
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Page setup
Body text
Font: Times New Roman
Font size: 12 point
Line spacing: Double
Text style: Normal
Top: 2.54 cm
Bottom: 2.54 cm
Left: 3.17 cm
Right: 3.17 cm
Header: 1.25 cm
Footer: 1.25 cm
Word Limit is (1800-2000) words.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
For this assessment candidates are required to assess and analyse information gathered in Assessment Task 2 and present a report describing and auditing marketing activities of the case study organisation.
Assessment description
Prepare a marketing audit report for the case study organisation you have completed internal and external audits for, using the report format determined in Assessment
Task 2. You will need to outline the data you gathered and collated and examine its alignment with the marketing plan.
Note: ‘Excerpt from letter of appointment’ is different to that found in Assessment
Tasks 1 and 2.
© 2010 Innovation and Business Industry Skills Council Ltd
Page 1 of 2
Assessment Task 3
BSBMKG515A Conduct a marketing audit
Procedure
Using the case study information provided to you, complete the following steps.
1. Write a marketing audit report, ensuring you:
a. present information as required by your organisation (this should be negotiated with your assessor)
b. report the outcomes and information required by the marketing audit form you used in Assessment Task 2
c. report against the requirements of the marketing plan provided in
Assessment Task 1.
2. Present
BSBMKG515A Conduct a marketing audit
Marketing audit report
Submission details
Candidate’s Name
Phone
No.
Assessor’s Name
Phone
No.
Assessment Site
Assessment
Date/s
Time/s
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Page setup
Body text
Font: Times New Roman
Font size: 12 point
Line spacing: Double
Text style: Normal
Top: 2.54 cm
Bottom: 2.54 cm
Left: 3.17 cm
Right: 3.17 cm
Header: 1.25 cm
Footer: 1.25 cm
Word Limit is (1800-2000) words.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
For this assessment candidates are required to assess and analyse information gathered in Assessment Task 2 and present a report describing and auditing marketing activities of the case study organisation.
Assessment description
Prepare a marketing audit report for the case study organisation you have completed internal and external audits for, using the report format determined in Assessment
Task 2. You will need to outline the data you gathered and collated and examine its alignment with the marketing plan.
Note: ‘Excerpt from letter of appointment’ is different to that found in Assessment
Tasks 1 and 2.
© 2010 Innovation and Business Industry Skills Council Ltd
Page 1 of 2
Assessment Task 3
BSBMKG515A Conduct a marketing audit
Procedure
Using the case study information provided to you, complete the following steps.
1. Write a marketing audit report, ensuring you:
a. present information as required by your organisation (this should be negotiated with your assessor)
b. report the outcomes and information required by the marketing audit form you used in Assessment Task 2
c. report against the requirements of the marketing plan provided in
Assessment Task 1.
2. Present