Samsung

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SAMSUNG « Inspire the world, create the future »
SAMSUNG « Inspire the world, create the future »
JAPANESE AND KOREAN MARKET

JAPANESE AND KOREAN MARKET

TABLE OF CONTENTS

INTRODUCTION

I/ THE COMPANY

1) History of the company

a) From the 30’s to the 70’s
b) From the 70’s to the 90’s
c) From the 90’s to 2000’
d) From 2000 to Present

2) Key Datas and Key areas of Business

a) Key Datas
b) Key Area
c) Key Products

3) Company’s culture

a) Company’s directives
b) Human Resources

II/ THE MARKET AND THE COMPANY STRATEGY

1) Competitors

2) Strategy

3) SWOT Analysis

IV/ CHALLENGES

CONCLUSION
INTRODUCTION

Samsung is one of the world's largest technology providers. Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951, Samsung gradually developed into the multinational corporation that it is today.  The word Samsung means "three stars" in Korean. According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity. It became the name associated with different types of business establishments in South Korea and in various parts of the world. Internationally, people associate the name with electronics, information technology and development.  In 1969, Samsung Electronics was born. From there, the company started acquiring and creating different business establishments including a hospital, paper manufacturing plant, life insurance company, department stores and many others. The company was destined to become a household name starting in its mother country and spanning its reach to many other cities internationally. Samsung Electronics started catering to the international market in the seventies kicking off with the corporation's acquisition of half of Korea Semiconductor which made it the leading electronics manufacturer in the country. The success of Samsung as a technology provider continues to grow through the eighties as Samsung Electronics was merged with Samsung Semiconductors and Telecommunications. This paved the way towards a stronger hold on the international market with high-tech products that will become a staple in every home. This development continued on through the next decade as Samsung kept on going beyond its boundaries and restructuring its business plan to accommodate the global scene. Adopting a new form of management proved to be a wise move for the company as its products made their way on the list of top must-haves in their various fields. TV-LCD's, picture tubes, Samsung printers and other high-tech products became popular acquisitions due to their high quality. When Samsung ventured into the LCD industry in 1993, it became the world's best. The company's excellent method of quality control is what makes it successful in providing only the best products to the whole world. It applies a "Line Stop" system wherein anybody can stop the process of production in the event that substandard products are discovered. 

To date, Samsung continues to maintain its status as the "world's best" technology provider. Its highly qualified workforce is still striving for excellence in their respective fields making the whole company a huge success in the making. The secret to the company's continuous success is in the constant improvement of its management structure and the application of its philosophies: "We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society." It comprises numerous subsidiaries and...
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