Salvation Army

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The Salvation Army is an integral part of Christian church, the movement founded by William booth and his wife Catherine in 1865 in London, England has now spread across the globe in 124 countries and provides services is in more than 175 languages as of 1st January 2011. Its International headquarter is based in London. Its objects are ‘the advancement of the Christian religion of education, the relief of poverty, and other charitable objects beneficial to society or the community of mankind as a whole’. The Salvation Army invests on schemes for the social betterment of the poor. Its mission is to preach the gospel of Jesus Christ and to meet human needs in his name without discrimination. Vision Statement: One Army, One mission, One Message:

One Army: We see a God-raised, Spirit-filled Army for the 21st century - convinced of our calling, moving forward together. One Mission: Into the world of the hurting, broken, lonely, dispossessed and lost, reaching them in love by all means. One Message: With the transforming message of Jesus, bringing freedom, hope and life. (Salvation Army, 2012) External Analysis of Salvation Army:

To explain the external analysis of Salvation Army, PESTEL is conducted. PESTEL framework can be used to identify how future trends in the political, economic, social, technological, environmental (‘green’), and legal environments might impinge on organizations. This PESTEL analysis provides the broad ‘data’ from which to identify key drivers of change (Johnson et. al. 2010, p.54). Political Aspect: Being an international nonprofit organization, Salvation Army is subjected to various governmental regulations. Under the new pubic management (NPM) system, Salvation Army find, it acting as an agent of government policy. Even though it is working for religious and social cause it has to follow the rules and regulations of the every country. < > Economic Aspect: In...
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