SALE SOFT, INC.
* Sale soft, Inc is a software development company which operates in the sales automation sector. * The company aims to become the market leader in the near future. * The company has identified huge demand in SA and to meet the demand it is developing PROCEED Sales and Marketing Resource Planning system (SMRP). * Its customers moreover need particular software from them which would solve their sales management process. * But, Sale soft, inc. current PROCEED software already has the basic foundation for solving the issue.
* Sale soft, inc. has to majorly consider its financial needs to carry on its further plan of action and its operations which is to be solved though they have an option of vc funding but it’s not an assured option. * There is high demand among the customers for the TH products which it has to meet. * SA Conference: High concentration of the right target audience. Ideal launch pad for TH which reduces the cost of marketing. * Launching TH in this competitive environment will give Sale soft an advantage over its competitors and is a first mover advantage. * There is high demand for its products and therefore no presence of selling in the target group. * Also another advantage that the current software development team can be deployed for the same. The biggest benefit here is that there no additional wastage of time to find another team which in turn saves lot of time and money.
* The company should follow the skimming price policy which is a huge benefit for the company. * Some major benefits are there is less competition for Sale soft inc, also it has a first mover advantage over its competitors therefore it should continue its strategy of product development. * Working in...