Sainsbury's Case Study

This chapter comprises of the results that were attained from the interview that was taken with the employees of Sainsbury’s. The employees that were part of the interview were of the marketing department, which is a fairly huge department in the corporation. All the responses have been kept confidential, which means names of individuals are not asked for, and every response has been kept anonymous in every way. There were in total 20 employees, comprising of both male and female, who were part of the interview.
4.2 Results of the Interview
4.2.1 Gender

Figure 5 - Gender
The above chart reveals the gender classification into male and female. The respondents who were part of the interview were 60% (12) male and 40% (8) females.
4.2.2 Part
The results of this interview question revealed that 80% (16) of respondents are aware of this implementation of CSR in Sainsbury’s operation by the management. However, there are 20% (4) respondents who did not know that CSR has been implemented in the Sainsbury’s operation.
4.2.5 Implementation of CSR enhanced customer loyalty in your opinion

Figure 9 - Implementation of CSR enhanced customer loyalty in your opinion
The above chart reveals results about the question whether respondents believe that by implementing CSR in Sainsbury’s operation, the customer loyalty has been enhanced or not. The results show that out of 100%, 75% (15) respondents believe that the implementation of CSR has been a good step and has enhanced customer loyalty; whilst there are 25% respondents who believe that implementation of CSR to enhance customer loyalty was not a good idea at all, and should not have taken place at all.
4.2.6 Implementation of CSR improved leadership aspect in Sainsbury’s in your opinion

Figure 10 - Implementation of CSR improved leadership aspect in Sainsbury’s in your
The results of this question reveal that 85% (17) respondents answered that they did believe that CSR was the root reason owing to which the retail industry has been growing rapidly. Whilst, there were 15% (3) respondents who said that CSR was not the root reason at all and there might be other factors that may have triggered the growth.
4.2.8 Implementation of CSR has increased Sainsbury’s market value or not

Figure 12 - Implementation of CSR has increased Sainsbury’s market value or not
The above chart reveals the results of the question of whether the implementation of CSR has increased the market value of Sainsbury’s or not in respondents’ opinion. The respondents were divided into 65% and 35% of two categories. The 65% (13) respondents believed that implementation of CSR has increased the market value or Sainsbury’s; whilst, 35% (7) respondents believed that implementation of CSR did not increased Sainsbury’s market value at all and has just created a hype that was not needed.
4.2.9 Have friends in competitor’s