Ryanair Case Study
Ryanair
Contents Introduction 2 Case analysis, identification of key issues 3
Shareholder Prioritization 3
Alignment with environment and Resources 5
Competitive Advantage Reinforcement 5
Direction 6
Scope 7
Resources 7
Organization 8 Problem statement 8 Set of possible courses of actions 9
Standing seats 9
Only one toilet in every aircraft 10
Slim staff, smaller magazines, and less ice cubes 10
New technology for gutter oil to reduce fuel costs 11
New routes flights and additional daily return flights 11 Decision criteria 12 Assessment of outcomes of courses of actions 14 Selection of one specific course of action 16 Conclusion 16 Appendices 16
Introduction
Ryanair has become a strong player within the European aviation through its constant focus on low cost in regard to other airline competitors. Ryanair has remained loyal towards its concept of providing low price flying tickets to its customers with a very basic service during the flight duration. Keeping to their values has made Ryanair as successful as it has become today after initiating aviation service in 1985 through the Ryan brothers, who had a very clear concept in which direction this airline will develop itself.
This research is designated to identify the key elements from its business model that will influence the long-term competitiveness of the company. By conducting a thorough evaluation of a set of possible cost-cutting proposals for Ryanair, the paper demonstrates analytical perceptions on Ryanair’s sustainable outperformance on the European aviation market. During the research, various factors from strategic dimension have been taken into consideration, including impacts from environmental and industrial scenarios, competition of resources, and corporate mission fulfillment, with intention to provide consultative strategies for Ryanair for it to maintain the strong market position in the future.
Considering that the aviation market is constantly
Contents Introduction 2 Case analysis, identification of key issues 3
Shareholder Prioritization 3
Alignment with environment and Resources 5
Competitive Advantage Reinforcement 5
Direction 6
Scope 7
Resources 7
Organization 8 Problem statement 8 Set of possible courses of actions 9
Standing seats 9
Only one toilet in every aircraft 10
Slim staff, smaller magazines, and less ice cubes 10
New technology for gutter oil to reduce fuel costs 11
New routes flights and additional daily return flights 11 Decision criteria 12 Assessment of outcomes of courses of actions 14 Selection of one specific course of action 16 Conclusion 16 Appendices 16
Introduction
Ryanair has become a strong player within the European aviation through its constant focus on low cost in regard to other airline competitors. Ryanair has remained loyal towards its concept of providing low price flying tickets to its customers with a very basic service during the flight duration. Keeping to their values has made Ryanair as successful as it has become today after initiating aviation service in 1985 through the Ryan brothers, who had a very clear concept in which direction this airline will develop itself.
This research is designated to identify the key elements from its business model that will influence the long-term competitiveness of the company. By conducting a thorough evaluation of a set of possible cost-cutting proposals for Ryanair, the paper demonstrates analytical perceptions on Ryanair’s sustainable outperformance on the European aviation market. During the research, various factors from strategic dimension have been taken into consideration, including impacts from environmental and industrial scenarios, competition of resources, and corporate mission fulfillment, with intention to provide consultative strategies for Ryanair for it to maintain the strong market position in the future.
Considering that the aviation market is constantly