RISK RATIOS

Liquidity

Receivables turnover ratio

Average collection period

Inventory turnover ratio

Average days in inventory

Current ratio

Acid-test ratio

Solvency

Debt to equity ratio

Times interested earned ratio

PROFITABILITY RATIOS

Gross product ratio

Return on assets

Profit margin

Asset turnover

Return on equity

Return on the market value of equity

Earning per share

Price-earnings ratio

Justification Of Chosen Firm

I originally chosen Boeing corporation as my company , but due to the fact that it is not an easy task to get a hold of them to ask about their business without some serious travel , it is decided that I will go with Starbucks instead . Why Starbucks? There are many reason why Starbucks fit for me . One it is the way the Starbucks run their business. It is the idea that customer experience should be unified and prioritize as the core of the business that I whole heartedly agree with . From the humble beginning of 1971 to the blitzkrieg expansion across the globe of recent day , Starbucks demonstrated clear and steady vision of its growth and future . I find that to be very lacking as of today’s business as the world economy rest on the brink of uncertainty. Though the economic downfall of 2008 did a number on them, it is clear that they’re weathering it through and will regain momentum once the world’s economy pick itself up .

What I Learned From The Numbers

RECEIVABLES TURNOVER RATIO

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

AVERAGE COLLECTION PERIOD

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

AVERAGE DAYS IN INVENTORY

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

CURRENT RATI

ACID-TEST RATIO

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

DEBT TO EQUITY RATIO

TIMES INTEREST EARNED RATIO

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

GROSS PROFIT RATIO

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

RETURN ON ASSETS

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

PROFIT MARGIN

ASSET TURNOVER

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

RETURN ON EQUITY

RETURN ON THE MARKET VALUE OF EQUITY

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

EARNING PER SHARE

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

PRICE-EARNINGS RATIO

MEANING:

STANDARD:

FINDING/RESULTS:

PRIOR YEAR:

FINANCIAL NOTE DISCUSSION