Roots Industries Ltd. India

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Company Analysis

ROOTS Industries Ltd. is a leading manufacturer of HORNS in India and the 11th largest Horn Manufacturing Company in the world. Headquartered in Coimbatore - India, ROOTS also plays a dominant role in the manufacture of Horns and other products like Castings and Industrial cleaning machines.

Roots Industries Limited has occupied a key position in both international and domestic market as suppliers to leading OEMs. Roots’ has a strong quality system as its base. RIL is the first Indian Company and first horn manufacturing company in the world to get ISO/TS 16949 certification based on effective implementation of QS 9000 and VDA 6.1 system requirement earlier. Roots' vision is to become a world class company manufacturing world class product, excelling in human relation. Roots is a leading supplier to all the major vehicle manufacturers like Ford, Daimler Chrysler, Mitsubishi Lancer, Mahindra & Mahindra, Toyota, Tata Motors, Fiat Uno and Siena, TELCO, TVS Motor Company, Kinetic Honda, etc.

It all started with just a honk. Encouraged by the response, we kept on moving ahead. In the beginning, we did not realize that we would make such an impact. Slowly but surely, the reverberations were felt far and wide. Indian automobile market responded to our call. Soon the global market too followed suit. Roots horns, in a very short span of time, got a place of pride in millions of vehicles across the globe.

An obsessive hobby went into the making of this self-made industrialist. Born in an agricultural family, young Ramasamy had a great interest in repairing automobiles. This led to his getting the master's degree in Automobile Engineering from Lincoln Technical Institute, USA in 1969 and developing a unique Radiator Coolant Recovery System, which is today a standard equipment in almost all vehicles manufactured by the advanced countries. In 1970, Mr. Ramasamy promoted M/s. American Auto Service, which was taken over in 1992 by Roots Industries Private Limited, a company promoted by Mr. Ramasamy. This company entered into technical collaboration with Robert Bosch, the world leaders in auto electrical to manufacture all the range of Bosch Horns. Mr. Ramasamy had a very inquisitive and innovative temperament. Servo brakes were designed for the first time in India by Mr. Ramasamy. He designed the first high frequency Wind Tone type horn which was smaller and lighter than conventional horns. Besides all the other firsts, Mr.Ramasamy introduced electronically controlled Musical Air Horns for the first time in the World. The thirst for innovation and drive to move forward, led to the establishment of a die casting unit to meet the captive requirement of ROOTS. In 1987, Mr. Ramasamy set up a full-fledged modern tool room equipped with the latest machines for the manufacture of precision tools and dies. He promoted Roots Multiclean Ltd., a joint venture in Techno-financial collaboration with M/s. Hako Werke GmbH, Germany to manufacture world class Industrial Floor Care and Floor Cleaning Equipments. RMCL is successfully spreading the concept of Mechanized Cleaning in India and also exports its products. Mr. Ramasamy has been conferred the Udyog Shree Award in the year 1990. He has also been awarded the Udyog Rattan Award by the Institute of Economic Studies in the year 1991.

1.6 Roots Group of Companies
1. Roots industries India Ltd
-Electric horns
2. Roots Auto Products (P) Ltd
-Air horns, switches &

3. Roots Multi-clean Ltd
-Cleaning Machines

4. Roots Precision Products
-Dies tools and Jigs

5. Roots cast (P) Ltd
-Aluminium and Zinc pressure

6. Roots metrology Laboratory
-Instrument Calibration,
-Quality system, Consultancy

7. Roots Polycraft
-Plastic components

8. R.K. Nature cure home
-Nature cure therapy, yoga and massages

9. Satchidananda Jothi Nikethan
-International school

10. Roots Industries Malasia sdn. Bhd
-Electric Horns

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