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Rondell Data Corporation

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Rondell Data Corporation
Organizational Theory and Design
Case Study Analysis

Rondell Data Corporation Case Analysis

Abstract:

The analysis of Rondell Data Corporation situation and discrepancies that were experienced throughout the company life cycle will help understanding the theory and design of organizations . By exploring the background of the problem, organization 's functioning, the impact of organizational culture on the strategy and success of the company and problem identification, recommendations can be offered. Proposed solutions to the current discrepancies at Rondell Data Corporation will provide an increased understanding of the role of organizational structure related to the improvement and overall performance of a company.

Rondell Data Corporation History:
Bob Rondell who was the owner established the Rondell Data Corporation in 1920. The basis for its inception was the invention of several electrical testing devices. In 1947, the company entered into the radio broadcasting equipment market. By the early 1960’s, the company had increased its business to include data transmission equipment. The company had a reputation of being a source of high quality innovative designs and described itself as being able to “convert problems to solutions” in their sales brochures. By 1978, two major lines were recognized: broadcast equipment and data transmission. Broadcast equipment accounted for 35% of the company sales. Data transmission was also blossoming with increased demand for highly specialized and innovative designs.
In 1920 the organization size was not known as it is a new in the market. However, by 1947, Rondell Corporation had reached 100 employees. By 1978, the time of the current dilemma, the employee count had reached to 800. The organizational structure of the Rondell Corporation is fairly flat with few layers for communication to flow.There was a lack of an integrated information structure within the company. An integrated information structure

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