(CASE STUDY- LUDHIANA METRO CITY OF PUNJAB)
Jagdeep Singh& Poonam Arora Lecturer,
B.G.I.E.T &B.G.I.M.T., Sangrur
INTRODUCTION: - “Women” as Entrepreneurs in India:
“You can tell the condition of a nation by looking at the status of its women” -Jawaharlal Nehru.
Till the turn of the century, man has enjoyed a dominant position. But as technology speeds up lives in the new millennium, Women Entrepreneurs has come up with challenging role to meet her personal needs and become economically independent.The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers of yesterday are turning into job creators. The transformation of social fabric of the Indian society, in terms of increased educational status of women and varied aspirations for better living, necessitated a change in the life style of Indian women. India has traditionally been a patriarchal society with low participation of women in the economy. As women used to remain inside the four walls of the house & used to do all the domestic work like cooking, cleaning was dominated by men as they used to be considered as weaker sex, who always depend on men folk in their family and outside, throughout their life. The Indian culture made them only subordinates and executors of the decisions made by other male members,in the basic family structure.But now in the Gobal era of modernisation With the spread of education and awareness, women have shifted from Household activities to higher level of professional activities. In the Modern Era of 21st Century, women have come up with a strong desire to do something different and contribute towards the society as well as family. They are flourishing as designers, interior decorators, exporters, publishers,CEO’s,Beauticion, garment manufacturers and still exploring new avenues of economic participation. As such the hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. The presence of women in the workplace driving small and entrepreneurial organizations creates a tremendous impact on employment and business environments.
Jawahar Lal Nehru has remarked "when a women moves forward, the family moves, the village moves and the nation moves." Women entrepreneurship as defined by Government of India, the women entrepreneur is an entrepreneur, who runs an enterprise owned and controlled by her and having minimum financial interest up to 51 percent of capital and giving at least 51 percent of the employment to women." Women have innate flair for entrepreneurship. What’s more overwhelming is the fact a lot of middle and lower middle class women as well as rural women are coming ahead to don the hat of entrepreneurs. Indian women business owners are changing the face of businesses of today, both literally and figuratively. The dynamic growth and expansion of women-owned businesses is one of the defining trends of the past decade, and all indications are that it will continue unabated. In India, in the year 1981, only 5.2 percent of women to total were self employed, but as per Census 2001, this figure has risen to 11.2 percent and if the prevailing trend continues it is likely that in another ten years women will comprise 20 percent of the entrepreneurial force.In other words we can say that the number of women-owned businesses has grown at one-and-a-half to two times the rate of all businesses. Keeping this in mind, this study has been conducted in and around Ludhiana.Being the metro city of punjab with total popukation above 30 lakh It is a prosperous city (per capita income 22178 ) with huge potential and opportunities. Female literacy rate is 76.5 percent as compared to national female literacy rate of 54.28 percent. Even with these comparatively better socio-economic parameters,...