(CASE STUDY- LUDHIANA METRO CITY OF PUNJAB)
Jagdeep Singh& Poonam Arora Lecturer,
B.G.I.E.T &B.G.I.M.T., Sangrur
INTRODUCTION: - “Women” as Entrepreneurs in India:
“You can tell the condition of a nation by looking at the status of its women” -Jawaharlal Nehru.
Till the turn of the century, man has enjoyed a dominant position. But as technology speeds up lives in the new millennium, Women Entrepreneurs has come up with challenging role to meet her personal needs and become economically independent.The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers of yesterday are turning into job creators. The transformation of social fabric of the Indian society, in terms of increased educational status of women and varied aspirations for better living, necessitated a change in the life style of Indian women. India has traditionally been a patriarchal society with low participation of women in the economy. As women used to remain inside the four walls of the house & used to do all the domestic work like cooking, cleaning was dominated by men as they used to be considered as weaker sex, who always depend on men folk in their family and outside, throughout their life. The Indian culture made them only subordinates and executors of the decisions made by other male members,in the basic family structure.But now in the Gobal era of modernisation With the spread of education and awareness, women have shifted from Household activities to higher level of professional activities. In the Modern Era of 21st Century, women have come up with a strong desire to do something different and contribute towards the society as well as family. They are flourishing as designers, interior decorators, exporters, publishers,CEO’s,Beauticion, garment manufacturers and still exploring new avenues of economic participation. As...