Role of Mass Media in Indian Society

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Today, we are living in a world dominated by media. The mass media is increasingly occupying the central stage in our lives. The mass media has an iron grip on the imagination as well as thinking faculties of the society. The programmes and features served by the mass media which instruct people not only what they should eat, drink and wear and groom them but also at times misguide them to commit heinous crimes. Mass media acts as an effective catalyst of change in society. Mass media which is also called the sword-arm of democracy, commands awe and respect of nation as well as individuals it is the most effective instrument which has the potential to bring about the downfall of the despot rulers of the world. It is the most powerful investigative machinery that exposes the injustice, oppression, partiality and misdeeds of society. In a materialist world of today in which everybody is hankering after power and prosperity and indulging in every kind of malpractices, it is media which brings all these things to notice and make public opinion against them. It creates public awareness. Today, when politicians are abusing their power and privileges and looting their countries, the evil nexus of mafia and crime syndicates is adding to human misery and where ordinary human beings have been reduced to such helplessness that they can do nothing except being silent spectators, the role of mass media assumes greater significance. It is when the media champions the cause of have-nots and acts as the supervisor of their rights and privileges. It is due to these roles of media that it has been called the fourth pillar of democracy. In a country like India where the percentage of poverty and illiteracy is high radio serves as the best means of mass media. It has unparalleled potential to educate, inform and condition people’s mind. Through this even the uneducated can have access to the world of knowledge and information. It is one of the means of mass media that is useful for...
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