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International Journal of Physical Distribution & Logistics Management Emerald Article: The role of marketing in supply chain management Soonhong Min, John T. Mentzer

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To cite this document: Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 Permanent link to this document: http://dx.doi.org/10.1108/09600030010351462 Downloaded on: 20-12-2012 References: This document contains references to 75 other documents Citations: This document has been cited by 38 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 5126 times since 2005. *

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Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 http://dx.doi.org/10.1108/09600030010351462 Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 http://dx.doi.org/10.1108/09600030010351462 Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 http://dx.doi.org/10.1108/09600030010351462

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The role of marketing in supply chain management
Department of Marketing, Logistics and Transportation, The University of Tennessee, Knoxville, Tennessee, USA Keywords Marketing concept, Market orientation, Relationship marketing, Supply chain management Abstract The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause-and-effect relationships. Research propositions are presented and future empirical studies are called for to test the cause-and-effect relationships suggested in an integrative model.

The role of marketing in SCM 765
Received May 1999 Revised October 1999, April 2000

Soonhong Min and John T. Mentzer

Introduction Supply chain management (SCM) has been conceptualized with two different components ± an integrative business philosophy and implementation actions ± to manage the total flow of a distribution channel from the supplier to the ultimate user (see Ellram and Cooper, 1990;...
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