Role of Managers in Company Management

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STUDY GUIDE

FOR THE

Management
Role of Managers in Company Management

for BMCF TM study – course

M_RMCM Role of Managers in Company Management

Karel Havlíček

Ing.Karel Havlíček, PhD., MBA
Management - Role of Managers in Company Management
© Karel Havlicek, 2011
Management - Role of Managers in Company Management

Contents :

1. Role of management in hypercompetitive environment
1.1 Owners and managerial strategy
1.2 Managerial strategies and managerial planning
1.3 Involved persons – Stakeholders
1.4 Key terms
1.5 Test questions
1.6 Recommended literature

2. Role of management within marketing management
2.1 Marketing management
2.2 Marketing policy
2.3 Marketing researches
2.4 Marketing planning
2.5 Key terms
2.6 Test questions
2.7 Recommended literature

3. Role of management within sales management
3.1 Sales management
3.2 Sales planning
3.3 Management of forecasts
3.4 Trade receivables management
3.5. Customers communication management
3.6 Key terms
3.7 Test questions
3.8 Recommended literature

4. Role of management within financial management
1. Financial management
2. Financial planning
3. Controlling
4. Management of relations with banks
5. Costing
4.6 Key terms
4.7 Test questions
4.8 Recommended literature

5. Role of management within quality and innovation management 5.1 Quality management
5.2 QMS models
5.3 TQM models
5.4. Balanced Score Card
5.5 Innovation management
5.6 Key terms
5.7 Test questions
5.8 Recommended literature
6. Role of management within team building
6.1 Managerial team building
6.2 Recruitment of managers
6.3 Implementation of managers in teams
6.4 Motivation and education
6.5 Establishment of organizational designs
6.6 Key terms
6.7 Test questions
6.8 Recommended literature

1. Role of management in hypercompetitive environment

1.1 Owners and managerial strategy
1.2 Managerial strategy and planning
1.3 Stakeholders
1.4 Key terms
1.5 Test questions
1.6 Recommended literature

1.1 Owners and managerial strategy

The term strategy has been frequently used in various contexts, which often leads to many misunderstandings and confusions. It originates from Greek – we can translate it as the art of a leader, general. Within business terminology it used to mean the ability to make decisions on the basis of high expertise and professionalism. However, there is another term with the same root used in English – "stratagem". The term is generally translated as an act performed by company management within its top managerial activities.

By the term strategy we mean certain scheme (process) that outlines how to achieve the set objectives under given conditions. It is a summary of steps and activities to be adopted "being aware" of partial lack of knowledge of all the future circumstance, conditions and connections, where not every possible alternative is identified, and individual advantages and disadvantages can't be determined for the purpose of future decision making. The objective is to establish adequate coordination of all the company's activities, and create unified complex of its perspectives.

The strategy in small or medium enterprise should be defined in a short or mid-term horizon, not for more than 5 years ahead. Such horizon should be sufficient for medium sized enterprises. An enterprise of this size should anticipate a flexible change required by general trends. Flexibility is one of the major competitive advantages of small and medium enterprises compared to multinationals and large corporations. Thus it is not necessary to set up long term strategies, as their continuous changes are likely. The maturity of mid-...
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