Role of Managers in Company Management

STUDY GUIDE

FOR THE

Management
Role of Managers in Company Management

for BMCF TM study – course

M_RMCM Role of Managers in Company Management

Karel Havlíček

Ing.Karel Havlíček, PhD., MBA
Management - Role of Managers in Company Management
© Karel Havlicek, 2011
Management - Role of Managers in Company Management

Contents :

1. Role of management in hypercompetitive environment
1.1 Owners and managerial strategy
1.2 Managerial strategies and managerial planning
1.3 Involved persons – Stakeholders
1.4 Key terms
1.5 Test questions
1.6 Recommended literature

2. Role of management within marketing management
2.1 Marketing management
2.2 Marketing policy
2.3 Marketing researches
2.4 Marketing planning
2.5 Key terms
2.6 Test questions
2.7 Recommended literature

3. Role of management within sales management
3.1 Sales management
3.2 Sales planning
3.3 Management of forecasts
3.4 Trade receivables management
3.5. Customers communication management
3.6 Key terms
3.7 Test questions
3.8 Recommended literature

4. Role of management within financial management
1. Financial management
2. Financial planning
3. Controlling
4. Management of relations with banks
5. Costing
4.6 Key terms
4.7 Test questions
4.8 Recommended literature

5. Role of management within quality and innovation management
5.1 Quality management
5.2 QMS models
5.3 TQM models
5.4. Balanced Score Card
5.5 Innovation management
5.6 Key terms
5.7 Test questions
5.8 Recommended literature
6. Role of management within team building
6.1 Managerial team building
6.2 Recruitment of managers
6.3 Implementation of managers in teams
6.4 Motivation and education
6.5 Establishment of organizational designs
6.6 Key terms
6.7 Test questions
6.8 Recommended