Role of ICT
Research proposal
A Proposal Submitted to
Swami Ramanand Teerth University, Nanded
For the Degree of Doctor of Philosophy
In
Role of IT in Rural Marketing
Under the Faculty of Commerce & Management
By
Miss. Trupti Kucheriya
(BCA, MBA(Computer Management))
Under the guidance of
Dr. P.N. Sagar
M.Com, MA(Eco),Ph.D
Vice – Principal and Research Guide, Dept. of Commerce
Rajarshi Shahu College, Latur- Maharashtra
Oct. 2013
1. Introduction:
The topic can be broken into 3 major parts namely Marketing, Information Technology (IT), & Rural Marketing. The parts combining together form the most effective, but highly neglected part in marketing
Rural Development:
Of late, rural development has assumed global attention especially among the developing nations. It has great significance for a country like India where majority of the population, around 65% of the people, live in rural areas. The present strategy of rural development in India mainly focuses on poverty alleviation, better livelihood opportunities, provision of basic amenities and infrastructure facilities through innovative programmes of wage and self-employment.
Rural Development in India is one of the most important factors for the growth of the Indian economy. India is primarily an agriculture-based country. Agriculture contributes nearly one-fifth of the gross domestic product in India. In order to increase the growth of agriculture, the Government has planned several programs pertaining to Rural Development in India. The Ministry of Rural Development in India is the apex body for formulating policies, regulations and acts pertaining to the development of the rural sector. Agriculture, handicrafts, fisheries, poultry, and diary are the primary contributors to the rural business and economy. Rural development in India has witnessed several changes over the years in its emphasis, approaches, strategies and programmes.
Rural development aims at improving rural people’s
A Proposal Submitted to
Swami Ramanand Teerth University, Nanded
For the Degree of Doctor of Philosophy
In
Role of IT in Rural Marketing
Under the Faculty of Commerce & Management
By
Miss. Trupti Kucheriya
(BCA, MBA(Computer Management))
Under the guidance of
Dr. P.N. Sagar
M.Com, MA(Eco),Ph.D
Vice – Principal and Research Guide, Dept. of Commerce
Rajarshi Shahu College, Latur- Maharashtra
Oct. 2013
1. Introduction:
The topic can be broken into 3 major parts namely Marketing, Information Technology (IT), & Rural Marketing. The parts combining together form the most effective, but highly neglected part in marketing
Rural Development:
Of late, rural development has assumed global attention especially among the developing nations. It has great significance for a country like India where majority of the population, around 65% of the people, live in rural areas. The present strategy of rural development in India mainly focuses on poverty alleviation, better livelihood opportunities, provision of basic amenities and infrastructure facilities through innovative programmes of wage and self-employment.
Rural Development in India is one of the most important factors for the growth of the Indian economy. India is primarily an agriculture-based country. Agriculture contributes nearly one-fifth of the gross domestic product in India. In order to increase the growth of agriculture, the Government has planned several programs pertaining to Rural Development in India. The Ministry of Rural Development in India is the apex body for formulating policies, regulations and acts pertaining to the development of the rural sector. Agriculture, handicrafts, fisheries, poultry, and diary are the primary contributors to the rural business and economy. Rural development in India has witnessed several changes over the years in its emphasis, approaches, strategies and programmes.
Rural development aims at improving rural people’s