In my essay I want to point out some colours’ role in different cultures. I think it is very important to know the different meanings of colours. Especially, when you are travelling abroad or negotiating with business partners, who came from a different country or culture. It is essential to know what colours can you wear to events or meetings in other cultures. Or which colours you are using in your presentation. Every colour has a meaning, but it can means the total opposite in different countries. This is why I chosed this topic. The colour of white
In the Western cultures white is a symbol of reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, cold, good, sterility, marriage. The brides wear whites wedding dresses. In the Eastern cultures, white stands for death, clinical and sterile. This is the colour of mourning. So this shows us, how white has a total different meaning in two cultures. In India white is colour of absence and is the only color widows are allowed to wear. It is the acceptable color at funerals and ceremonies that mark death in the family. In India, even in Christian weddings, while most brides wear white, it is usually relieved by at least a touch of some other color. If a married woman wears unrelieved white in India, she is inviting widowhood and unhappiness. In China it means death and mourning, virginity and purity, humility and misfortune. White would not be an appropriate color for a wedding in China. It is the color of mourning. If a bride chooses a white wedding gown, her parents would probably not allow her to get married. In Hungary the brides wear a white wedding dress at the wedding ceremony.
The colour of black:
In western cultures this is the colour of mourning and death. It means sadness, anger, fear, evil, anonymity, unhappiness, death. But black is common colour for clothes, it can be worn in the business life or in a casual way. In Hungary, people wear all black at funerals. But stundents also wear mainly black clothes at exams, at oral exams. In Eastern cultures it means wealth, health and prosperity. Black in India has connotations with lack of desirability, evil, negativity. It represents anger and darkness and is associated with the absence of energy and death. Black is used as a representation of evil and is often used to ward off evil. This is the colour for young boys in China. In Africa, black means wisdom and age. In Hungary, black means death. If someone dies, there is a black flag hanging on the wall of that house. The colour of red
Red is the most popular color used on flags in the world. Approximately 77% of all flags include red. Red is the international color for stop. In the Western cultures means warmth, excitement, energy, passion, desire, power, love. These are positive meanings and the negatives are: shame, fire, blood, danger, stop, war, aggression. In the western world the colour is used for Christmas and for Valentine's Day. In Eastern cultures it means prosperity, good fortune, worn by brides, symbol of joy when combined with white. In China red is used in many cultural ceremonies from weddings to funerals. This is the colour of good luck, happiness, long life, celebration. In India this is the color of purity, fertility, love, beauty, wealth, opulence and power. It is used in wedding ceremonies. Red is a sign of a married woman and it also means fear and fire. In Japan red means life, anger and danger. In South Africa red is the colour of mourning.
The colour of yellow
In almost every culture yellow represents sunshine, happiness, and warmth. Yellow is the color of traffic lights and signs indicating caution all over the world. In Western cultures it symbolizes joy, happiness, optimism, idealism, imagination, which are positive meanings. There are negative meanings of yellow, these are: dishonesty, betrayal, jealousy, deceit, illness and hazardous....