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Rhode Island Hospital Case

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Rhode Island Hospital Case
| Situation Analysis | | Women and Infants’ Hospital of Rhode Island |

Team C

June 10, 2011

Table of Contents
Executive Summary 2
Understanding the Environment 2
Understanding the Industry 2
SWOT 2
Marketing Strategy 2
Introduction 3
Understanding the Environment 4
Policies & Healthcare Error! Bookmark not defined.
Impact of Healthcare Reform on Reimbursement Error! Bookmark not defined.
Economic & Financial Condition of NYS Hospitals 4
Social Environment 4
Understanding the Industry Error! Bookmark not defined.
Market Competitors Error! Bookmark not defined.
Product Substitution Error! Bookmark not defined.
Supplier Power Error! Bookmark not defined.
Bargaining Power of Payers Error! Bookmark not defined. …show more content…
Women and Infants’ Hospital is part of the Care New England (CNE) Health System which is composed of four units: WIH, Butler Hospital (psychiatric subspecialty hospital), Kent Hospital (general care), and CNE Visiting Nurse Association (home health care). Women and Infants’ is the dominant provider of obstetric care in the state of Rhode Island servicing 82% of the market; it is also the primary teaching affiliate for Brown University in obstetrics and gynecology. It has the only Level 3 Neonatal Intensive Care Unit (NICU) in the state, which is a new state-of-the-art 80 bed individual room unit. The NICU is the largest source of hospital revenue for WIH. Maternal Fetal Medicine, also known as high risk obstetrics, is also an important service that supports the NICU through admissions and …show more content…
This includes prenatal diagnosis and diagnosis/treatment of complications arising during pregnancy and in the immediate time period after delivery of the infant. Prenatal diagnosis consists of ultrasounds, invasive testing, non-invasive testing, and genetic counseling. These services include follow up, support, and referral for fetal anomalies. Ultrasound services can be divided into routine (Level 1), Nuchal Translucency, targeted (Level 2), fetal echocardiography, amniocentesis, chorionic villus sampling (CVS), Doppler imaging, USN Biophysical testing, and follow up examinations. Medical complications in pregnancy consists of managing or consulting on patients with chronic medical illnesses such as hypertension, diabetes, or any other disorder that may impact pregnancy. Need for support and consultation for these issues arises both before, during, and after the intrapartum (labor) period. A significant amount of counseling due to medication exposure also falls under the purview of
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