Rhetorical Strategies Analysis of "Bill Clinton's First Inaugural Address"

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Rhetorical Strategies Analysis of "Bill Clinton's First Inaugural Address"


William Jefferson "Bill" Clinton served as the 42nd President of the United States from 1993 to 2001. He got authority at the end of the Cold War. During Cold War, in order to compete with the Soviet Union's military power, the federal government spent a great deal of financial resources to establish a powerful military. The quality of life of common people decreased year after year. At that time, people desired to have a new powerful authority to rebuild people's confidence. Clinton won the 1992 presidential election with 42% of the vote against his predecessor, George H. W. Bush who had 37.4% of the vote. Clinton's wining ended the Republican rule of the White House of previous years. With 43% of the vote, he outpolled the winning House candidate in five districts. Clinton has been described as a New Democrat. In January 1993, he had campaigned on the theme of change and the public expected him to deliver. And in his first inaugural address, he continually promised change. The purpose of my article is to figure out: what rhetorical strategies and tactics did President Clinton use in oder to accomplish hi task of change?

Inaugural addresses have often served as the civil religion. Clinton was well - prepared to take this tradition. According to the evidence, it suggests his three main resources for first inaugural address are his lifetime study of the Bible, his education at Georgetown University, and his reading of others' inaugural addresses by Republican and Democratic presidents. During the campaign Clinton mentioned that when he was a little child, he felt a strong calling to go to church even though his parents did not go. He grew up in the Southern Baptist denomination and as he remembered, "I had to get other people to read the scripture every day or do it myself." His religious choice fits the American belief. Most American believe that God "is actively...
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