Rhetorical Analysis Of Gender Diversity In Business

Rhetorical Analysis on Gender Diversity in Business
The article that I chose is “Why gender diversity matters for successful business: The women's empowerment principles” by Rae Julian. I found this article on NC Live and used it previously in my annotated bibliography paper. If you examine this quote from the website Time Magazine, “research from the Institute for Women’s Policy Research shows that even in occupations that are dominated by women, men still tend to earn more” (Alter). Gender inequality within business is prevalent, but unnecessary. I choose this particular article because I am very interested in gender inequality in business and this article talks not only about how it has formed, but gives a solution to end gender inequality within business. This is very relative to my field of study because I am a female wanting to go into business, hoping that one day I will own or be the chief executive officer of a business. In the article, it gives me helpful hints on how to achieve this dream.
Julian starts off with the reasons companies give for not promoting more women. Then she goes into what businesses should be doing because they signed the Women Empowerment Principles, which are supposed to promote gender equality in business. Next she states that to have a good global economy women have to be involved and that
We know that this is the intended audience because in the conclusion of the article it states that other businesses are encouraged to take up the Women Empowerment Principles too. The audience does not need any previous knowledge about this topic because the writer explains what the principles are and why they are needed within the text. Going off of this, the argument or subject of this article is the necessity of the Women Empowerment Principles within business. From the subject, anyone can tell that the limitation of this article is that it is only really pertinent for