Rhetorical Analysis: John F. Kennedy

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Breanna Mata
May 13, 2013
3rd period
Rhetorical Analysis Essay
President John F. Kennedy, in his news conference speech to the nation and steel company, appeals to a sense of community sacrifice and responsibility in an effort to establish his outrage of the rise in steel prices after the recession. Kennedy’s purpose is to address how action should be taken to provide the best interest of success for the United States. He adopts a sharp tone and includes very strong, clear diction which appeals to pathos on order to convey a sense of guilt or harshness that the steel companies are doing because of all the sacrifices the Americans have done.

Kennedy begins his speech in a news conference in regards to the hike in steel prices by utilizing strong diction and pathos in order to address his serious concern for the nation’s economic well-being. He appeals to the crisis of economic distress by mentioning in paragraph 2 how the nation is “confronted with grave crises…devoting our energies to economic recovery…while servicemen risk their lives…asking union members to hold down their wage request, and that the Americans will “find it hard to accept a situation in which a tiny handful of executives whose pursuit of power and profit exceeds their sense of public responsibility can show such utter contempt.” He joins united with the people of the US “185 million Americans” who made sacrifices, while on the other hand, he takes another privileged group- the “tiny handful of executives” – and sets them apart separate. A US versus them distinction is a critical justification for the contempt and righteous indignation that Kennedy heaps on the steel companies.

Kennedy moves to
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