Review of Volkswagen's 2012 Report
Review of experience D[r]iversity annual report
A. Background
In 2012, the Global Car Market posted a significant 8.8% increase from last year, with the World's Top 25 Markets positive 9.6%. It shows a very promising signal of the vehicle market. In 2012 Global Sales Top 10 brand, Volkswagen did an attractive job. In December 2012, Volkswagen group global sold 784300 vehicles, in December 2011, the number was 649700, on the basis of increased by 20.7% year-on-year, that is ranked second after Toyota, to be motioned, Volkswagen achieved huge success in the main market, such as China, North America, South America, especially the flagging European market. As Japanese car dominates the global market now, how Volkswagen keep the high increase of sales arouses my interest.
B. About the report
Then I read the 2012 annual report of Volkswagen group global, as the report has 368 pages, I focus on the two part of the report, the first part is ‘Samba do Brasil ’, which talks about Volkswagen is an engine for Brazil in its boom years (P.40-45). The other part is the management report, value-Enhancing Factors (P.192-225)
C. Define the issue
Part of ‘Samba do Brasil ’
This part shows Volkswagen owns a big market in Brazil, and it also indicates how Volkswagen success, In my viewpoint, maybe Brazil is epitome of the global market in the future. a、 local brand advantage
The Volkswagen Gol and Beetle has accumulated an enormous fan in Brazil for over 20 years, also, today, around 24000 people work in Volkswagen’s four Brazilian plants. They produce 3500 vehicles and 3800 engines every day and currently sell 22 models, including the Gol, Voyage, Fox, Polo Sedan, Saveiro, Golf and the SpaceFox, these all made Volkswagen be a famous local brand in Brazil
b、 high local demand
The Brazilian middle class will have grown to 118 million in 2014, two-thirds of the total population, that’s creates stability and purchasing power, in the long-term context,
A. Background
In 2012, the Global Car Market posted a significant 8.8% increase from last year, with the World's Top 25 Markets positive 9.6%. It shows a very promising signal of the vehicle market. In 2012 Global Sales Top 10 brand, Volkswagen did an attractive job. In December 2012, Volkswagen group global sold 784300 vehicles, in December 2011, the number was 649700, on the basis of increased by 20.7% year-on-year, that is ranked second after Toyota, to be motioned, Volkswagen achieved huge success in the main market, such as China, North America, South America, especially the flagging European market. As Japanese car dominates the global market now, how Volkswagen keep the high increase of sales arouses my interest.
B. About the report
Then I read the 2012 annual report of Volkswagen group global, as the report has 368 pages, I focus on the two part of the report, the first part is ‘Samba do Brasil ’, which talks about Volkswagen is an engine for Brazil in its boom years (P.40-45). The other part is the management report, value-Enhancing Factors (P.192-225)
C. Define the issue
Part of ‘Samba do Brasil ’
This part shows Volkswagen owns a big market in Brazil, and it also indicates how Volkswagen success, In my viewpoint, maybe Brazil is epitome of the global market in the future. a、 local brand advantage
The Volkswagen Gol and Beetle has accumulated an enormous fan in Brazil for over 20 years, also, today, around 24000 people work in Volkswagen’s four Brazilian plants. They produce 3500 vehicles and 3800 engines every day and currently sell 22 models, including the Gol, Voyage, Fox, Polo Sedan, Saveiro, Golf and the SpaceFox, these all made Volkswagen be a famous local brand in Brazil
b、 high local demand
The Brazilian middle class will have grown to 118 million in 2014, two-thirds of the total population, that’s creates stability and purchasing power, in the long-term context,