In Pakistan, there are a lot of plastic factories, which are working in the Gujranwala, Lahore, and Karachi. These factories are producing the products, which are satisfying the demand of the customers in the Pakistan. The biggest sources of the old plastic are Shah Almi Lahore’s scrap yards and some are present in the Karachi.
Reusable plastic factories often don’t perceive to satisfy the need of the ultimate customer and they don’t research for evaluating the problems of the customers. This industry spends a very little amount on the promotion and it doesn’t use reusability process as equipment for promoting their products. They place their products well and provide the products in the bulk to all the cities and towns of Pakistan. They have well-established network of distributions. In fact, this industry war on the price to each other to attain the maximum share in the market. They often low the prices of products to compete their rivals but sometimes if some one makes the innovation then he enjoys the highest shares in the market.
Government should take the steps to which provide the lower taxation and relaxation to the plastic product manufacturers, in order to attain all the factories registered. Companies should then adopt the more sophisticated techniques to promote their products and also should spend money on the research and development. This industry is anxiously waiting for the WTO 2005 and they anticipate that they would market their products well at low tax payment. They take it as positive competition in this region. 1.1Marketing
“It is a total system of business activities designed to plan, price, promote and distribute want satisfying products to target markets in order to achieve organizational objectives.”
“Marketing is a delivery of the customer satisfaction at a profit.”
“Marketing is typically seen as the task of creating, promoting and delivering goods and services to consumers and businesses.”
“Reusability is the process of the making the things again in the form to be used by the customers.”
SO WE KNOW THE REUSABILITY IS THE PROCESS IN WHICH WE OBTAIN THE PRODUCT FROM THE USED INPUT, SO THE KEY DIFFERENCE IN THE REUSABLE PRODUCTS AND THE REAL PRODUCTS IS THIS, THAT IN THE REUSABLE PRODUCTS THE INPUTS ARE THE USED PRODUCTS OR ILL PRODUCTS BUT IN THE CASE OF THE NEW PRODUCTS THE INPUT IS PURELY A RAW MATERIAL.
Now many manufacturing companies use reusability and the basic objective to reuse the products in the manufacturing is to enhance their repute in the society and saving their cost of the manufacturing. In fact, the proportion of consumers who buy environmentally friendly products at least occasionally is growing gradually. By the mid of 1990s, almost one half of all consumers exhibited such behavior. Only a few consumers will purchase a product strictly because it is environmentally friendly. According to a market research firm a common mistake by companies in neglecting to mention the product’s benefit to the consumer, not just to the environment. Through using the process of reusing the product the companies are achieving these advantages:
1.2.1Advantages of Reusability
1) Saving the scarce resources of Earth: -
Companies or consumers who compel the companies to use the reuse process have the fundamental objective to save the scarce resources of earth, which are really very important for our future generations. These resources are in the shape of many forms. Before the 1990, the companies were using the resources of the earth at a very rapid speed, which seemed really a big threat for the earth hoods. Now, many company have got the knowledge of the reusability and they are practicing it.
2) Saving the cost of production: -
Now the companies are also saving the cost of their production by using this process....
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