Preview

Retailing Business Plan

Powerful Essays
Open Document
Open Document
1169 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Retailing Business Plan
Retailing
Assignment No.1

Submitted to
Sir: Waseem Irshad

Submitted by
Rao Shafae Ali L1F11BBAM2047
Shaheryar Khalid L1F11BBAM2151

BBA HONS: Section (C )

UCP Business School
University of Central Punjab

Executive Summary
Modern Mobile Accessories is redefining how we perceive Mobile Accessories. Traditionally, Mobile Accessories remained out of the hands of most consumers due to their high cost. As a result, we have invested time and resources into finding ways to give the systems higher value and lower cost.
Today, cellular phones are truly consumer electronics devices owned by almost everyone. We have potential customers everywhere because mobiles are used everywhere.
Modern Mobile Accessories is taking advantage of an opportunity to become a highly distinguished and recognized leader in the Mobile Accessories industry. It is the goal of our company to become established as the leading distributor of Mobile Phone Accessories in Lahore.
In order to achieve this goal, Modern Mobile Accessories critical success factors will be to identify emerging trends and integrate them into our business operations, respond quickly to technology changes/be there early, provide high-quality services, invest time and money in marketing and advertising, expand into specialty markets, and stay ahead of the "technology curve."

Vision
Provide excellent customer service, grow and maintain a referral network of customers.

Mission
Modern Mobile Phone Accessories mission is to offer its customers the highest quality products. Additionally, the technological expertise to assist customers in picking the product that best meets their needs. Finally, our staff will have strong vendor relationships with the product suppliers and will be able to meet customers' demand for the newest innovation in mobile phone accessories.
We believe it is important to remain an active member of the community, and to impact people's lives in more ways than deriving a profit from them. We

You May Also Find These Documents Helpful

  • Best Essays

    The number of mobile applications is expected to reach $75B with 70% of the applications geared towards smart phones (Joseph, 2009). Not only are commercial, civic and private organizations utilizing this technology, armatures worldwide have also engaged this technology adding thousands of other unique applications to the thousands currently available. Organizations whether they are civic, commercial or private must join the mobile revolution to remain competitive and relevant.…

    • 3576 Words
    • 15 Pages
    Best Essays
  • Better Essays

    Week6 Final Proposal

    • 1589 Words
    • 5 Pages

    The industry of smartphones has been rapidly increasing since the development of the touch screen and smarter technology for the mobile phone business. When touch screens and advanced 3G/4G technology was introduced, people trended away from flip-phones and Motorola © Razors to iPhones, Samsung Galaxies, Windows HTCs, and other substitutes.…

    • 1589 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Nokia, which is known to be a luxury cellular phone, is located in Finland and is a manufacturer of telecommunication equipment, including an extravagant mobile device. It is apparent that the cellular phone, which was originated and presented by Frank Nuovo in 1997. It appears that this luxury mobile device was directed mainly for the rich, and not the normal, everyday mobile phone user. The device is appealing to many, but is not realistically priced for the everyday individual. The manufacture of this luxury phone is Vertu, a manufacturer who aims toward luxury services, including the finest designs, engineering and manufacturing. They have put together this luxury mobile phone using innovations in the making and the technology of mobile phones, along with the normal workmanship, but at high-end prices. Vertu’s headquarters are located in England and their products are in over 500 stores, across 66 countries.…

    • 772 Words
    • 3 Pages
    Good Essays
  • Good Essays

    From five of the points is relative advantage, compatibility, complexity, trial ability and observe ability. In the relative advantage, degree to which a new product is more advantageous to the customers than the competing brands. Rate of adoption of a new offering depends on its relative advantage as perceived by its prospective customers. In this case, pictures and video messaging should the relative advantage, because they have the stable facilities to provide the service. In compatibility, I think the caller tunes is better than another four, because of the caller tunes is easy for any user and any mobile phone. Also, can let the consumer to choice which one they like. In complexity, I think the new product and new…

    • 1288 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Apple Iphone

    • 1789 Words
    • 8 Pages

    The purpose of this business report is to review the appropriateness of the iPhone for the target segment. A brief explanation of the iPhone, in which the market operates, is given, including the main micro and macro environmental factors that affect the industry. People have different needs based on their demographic, economic and physiological backgrounds and they perceive the appropriate mobile phone category accordingly. The mobile phone industry has many competitors, and organizations have to develop new trends to meet the demands of customers and deliver superior value and satisfaction. Identification of bases for effective product distribution is necessary and it can be done by segmenting, target marketing and positioning. Consumers purchase products according to the roles they have in the society and display specific buying behaviours based on internal characteristics and external influences. Grouping customers based on their buying behaviour and other common characteristics and targeting them is effective way of marketing mobile phones. The iPhone can be targeted on both working group and students. These target segments have specific needs that can be fulfilled with this procedure.…

    • 1789 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Mobile phones have become most important and convenient in human life that before, according to one survey the sales volume of cellphones has increased 50%…

    • 2736 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    In this essay I will examine and discuss the following areas; the structure of the mobile industry, the differences between the ranges of platforms available, the target device range along with design principles, product development and design solutions.…

    • 1236 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Cell Phone Industry Analysis

    • 3525 Words
    • 15 Pages

    The cell phone market is increasing very fast with today’s ever-emerging technology and innovation in improving cell phones. Today, society is living with advance technology and everyone wants to keep pace with the new technologies. Cell phone industry is growing larger because it has become a necessity. Parents are getting mobile phones for their teens because they want to communicate in case of an emergency and the wireless carriers have made it easy to add users to…

    • 3525 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Cell phone providers provide a wide variety of products and services that allow the consumer to customize their own experience. Being that this type of product give society their daily entertainment as well as having all the information they will ever need in only one tiny devise they also get the convenience of having it all. Members in the same household have the ability to customize, view and change their phone to meet their own personal interest. The possible for cell phone providers is endless as long as they continue to listen to the needs of the…

    • 971 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Introduction: In our society and many societies today persons are fortunate enough to witness this era of technology and also be a part of owning our own pieces of technology. Most of us can agree that technology has played a pivotal role in our lives and persons around us as well and can come to appreciate all of its works and creations. One of the most common technological item everyone has come to abide with is a cellular phone commonly known as cell phone. These persons who are owners of cell phones can testify that they are great inventions that has become so useful to us all in many ways.…

    • 1166 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Retail Shop Business Plan

    • 6229 Words
    • 25 Pages

    The purpose of this business plan is to outline the parameters under which the principals will pursue the construction, development and operation of a franchised Fran's Ice Cream Shoppe in a key location at the mall entrance to the food court of Davis Plaza, a successful, dominant, super regional shopping center in metropolitan Woodland - Sacramento.…

    • 6229 Words
    • 25 Pages
    Powerful Essays
  • Powerful Essays

    In today’s world of highly paced environment with a constant need to be in the frontline of technological advances, owing the newest mobile phones with the latest features is a must have that people line up for hours to get.…

    • 2651 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Mobile Marketing

    • 8054 Words
    • 33 Pages

    Mobile marketing is more than a trendy new media channel; it is a powerful communication tool…

    • 8054 Words
    • 33 Pages
    Good Essays
  • Powerful Essays

    Micromax Marketing

    • 11028 Words
    • 45 Pages

    From past 15 years the mobile industry has grown dramatically, which can be attributed to technological, regulatory and competitive factors. Today, the mobile users are more than 80 times of what there were…

    • 11028 Words
    • 45 Pages
    Powerful Essays
  • Good Essays

    Mobile Phones

    • 2664 Words
    • 11 Pages

    The history of business has been defined by advances in technology that have fundamentally changed the business playing field. The invention of the railroad, the motor vehicle, the airplane, and the internet revolutionized the business industry, changed the dynamics of how businesses compete, and brought economic prosperity for those who leveraged, adapted, and utilized the new technology. Smart Phones, Tablets, & other mobile devices are rapidly growing and are becoming common place around the world. Mobile devices will not only change the way we do business, it will revolutionize it. This technology will change business models, create revenue streams, and improve consumer’s lives. (Mcdermott, 2011) Mobile devices are heralding in this new revolution, changing the dynamics of business, and transforming how businesses operate and interact with consumers.…

    • 2664 Words
    • 11 Pages
    Good Essays

Related Topics