Research: Retailing and Online Shopping

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A Thesis
Presented to the Faculty of Economy
President University

In Partial
Fulfillment of the Requirements for the Degree
Bachelor of Science in Economy


IB Class- 1


This thesis entitled, “The factors affect customer’s attitude towards online shopping” prepared and submitted by Zhu Rui in partial fulfillment of the requirements for the degree Bachelor of Science in Management-International Business in President University.

Orlando R.Santos, MBA


1.1 Introduction:
According to Forouzan (2003), the Internet can be defined as a collaboration of more than hundreds of thousands of interconnected networks. More specifically, the Internet is a collection of local, regional and national computer networks that are linked together to exchange data and distribute processing tasks through common language and protocols. Interent shopping refers to any form of shopping that takes place via the Internet where electronic means are used to make purchases at virtual stores. 1.2 Background of study

The Internet in current from is primarily a source of communication, information and entertainment but increasingly the Internet is also a vehicle for commercial transaction. With the development of technology, the characteristics of consumers are changing gradually. This new type of shopping mode has been called online shopping. Therefore, online shopping is one of the most important online activities in the current. The advent of online shopping gave retailers one more way to classify consumer with similarities and provide apparent differences from earlier shoppers. Internet and World Wide Web have made it easier, simpler, cheaper and more accessible for businesses and consumers to interact and conduct commercial transaction electronically. This is practically the case when online shopping is compared to the traditional approach of visiting retail stores....
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