Research on Repositioning of the Hong Kong Ocean Park Corporation

Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal

ofto 50346885

Research on repositioning of the Hong Kong Ocean Park Corporation Revised Graduation Proposal

School of Creative Media, City University of Hong Kong Student Name: Student No.: Principal Advisor: Second Advisor: Date: To, On Fun 50346885 Mr. Philip Lee Miss Jacqueline Liu 31 October, 2003.

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Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal

ofto 50346885

Contents

Cover Contents

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Introduction Objective Approach Working Schedule Equipment List

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Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal

ofto 50346885

Introduction

The Hong Kong Ocean Park, a tourism node for both local and overseas visitors, providing entertainment and a practice of wildlife conversation since 1977. The Ocean Park, which famous in its globally-recognized oceanarium and a diverse range of activities, faces the ongoing economic recession in Hong Kong these years. The establishment of the Hong Kong Disneyland in 2005 further threatens the position of the Ocean Park. Thus, this is a crucial time to strengthen its position in the market.

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Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal

ofto 50346885

Objective

The project aims to analyze the threats that challenge the Ocean Park’s position. Advices about how to reposition it would be given.

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Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal

ofto 50346885

Approach Phrase 1: Research Data would be collected via three different ways in order to have a comprehensive analysis of the Ocean Park. Documents (from newspaper, the internet, reference books and annual reports) Interviews with the officials in the Ocean Park Questionnaire to local and overseas visitors of the... [continues]

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