Research on Repositioning of the Hong Kong Ocean Park Corporation
Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal
ofto 50346885
Research on repositioning of the Hong Kong Ocean Park Corporation Revised Graduation Proposal
School of Creative Media, City University of Hong Kong Student Name: Student No.: Principal Advisor: Second Advisor: Date: To, On Fun 50346885 Mr. Philip Lee Miss Jacqueline Liu 31 October, 2003.
1
Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal
ofto 50346885
Contents
Cover Contents
1 2
Introduction Objective Approach Working Schedule Equipment List
3 4 5 6 7
2
Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal
ofto 50346885
Introduction
The Hong Kong Ocean Park, a tourism node for both local and overseas visitors, providing entertainment and a practice of wildlife conversation since 1977. The Ocean Park, which famous in its globally-recognized oceanarium and a diverse range of activities, faces the ongoing economic recession in Hong Kong these years. The establishment of the Hong Kong Disneyland in 2005 further threatens the position of the Ocean Park. Thus, this is a crucial time to strengthen its position in the market.
3
Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal
ofto 50346885
Objective
The project aims to analyze the threats that challenge the Ocean Park’s position. Advices about how to reposition it would be given.
4
Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal
ofto 50346885
Approach Phrase 1: Research Data would be collected via three different ways in order to have a comprehensive analysis of the Ocean Park. Documents (from newspaper, the internet, reference books and annual reports) Interviews with the officials in the Ocean Park Questionnaire to local and overseas visitors of the
ofto 50346885
Research on repositioning of the Hong Kong Ocean Park Corporation Revised Graduation Proposal
School of Creative Media, City University of Hong Kong Student Name: Student No.: Principal Advisor: Second Advisor: Date: To, On Fun 50346885 Mr. Philip Lee Miss Jacqueline Liu 31 October, 2003.
1
Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal
ofto 50346885
Contents
Cover Contents
1 2
Introduction Objective Approach Working Schedule Equipment List
3 4 5 6 7
2
Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal
ofto 50346885
Introduction
The Hong Kong Ocean Park, a tourism node for both local and overseas visitors, providing entertainment and a practice of wildlife conversation since 1977. The Ocean Park, which famous in its globally-recognized oceanarium and a diverse range of activities, faces the ongoing economic recession in Hong Kong these years. The establishment of the Hong Kong Disneyland in 2005 further threatens the position of the Ocean Park. Thus, this is a crucial time to strengthen its position in the market.
3
Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal
ofto 50346885
Objective
The project aims to analyze the threats that challenge the Ocean Park’s position. Advices about how to reposition it would be given.
4
Research on repositioning of the Hong Kong Ocean Park Corporation – Revised Graduation Proposal
ofto 50346885
Approach Phrase 1: Research Data would be collected via three different ways in order to have a comprehensive analysis of the Ocean Park. Documents (from newspaper, the internet, reference books and annual reports) Interviews with the officials in the Ocean Park Questionnaire to local and overseas visitors of the