Research on Fashion Retail Management

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CONTENTS

* INTRODUCTION………………………………....02

* CORPORATE HISTORY………………………....02

* MISSION STATEMENT………………………….03

* KEY POINTS……………………………………...03

* ORGANISATIONAL STRUCTURE………….….04

* ANNUAL REPORT……………………………….05

* TARGET CUSTOMER……………………………08

* PRODUCT LINES...................................................09

* STORE LOCATION………………………………14

* STORE OPERATIONS…………………………....15

* STOREFORMATS………………….................…..18

* CONCLUSION…………………….................……19

Introduction
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailin Corporate history

The story began circa 1998, when TATA’s acquired LITTLEWOODS, a London based retail chain. This acquisition was followed by the establishment of TRENT Ltd (a TATA enterprise that presently operated WESTSIDE). Littlewoods was subsequently renamed Westside. In a rapidly evolving retail scenario, Westside has carved a niche for its brand of merchandise creating a loyal following. Currently, the company has about 49 Westside stores measuring 15000-30000 square feet across 28 cities. With a variety of designs and styles, everything at Westside is exclusively designed and the merchandise ranges from stylized clothes, footwear and accessories for men, women and children to well-co-coordinated table linens, artifacts, home accessories and furnishings. Well-designed interiors, sprawling space, prime locations and coffee shops enhance the customers’ shopping experience.
MISSION STATEMENT
* At Westside, the mission is to be the most preferred and consistently profitable retailer. In order to achieve this goal, they have developed a comprehensive understanding of their needs, strive to win the confidence of the consumer and offer best in class products with affordable prices. * We shall be in the forefront of fashion and our services by anticipating and exceeding the expectations of the customers. * Our leadership will be the product of our styling, quality and service consciousness. We continue to scale new heights of excellence through teamwork in an atmosphere that encourages creativity and innovativeness * It is our policy to satisfy the customers with the range, value and the products we offer.

Key points about WESTSIDE

Westside
Format: Mid-price offerings, private label fashion 
Launch: 1998, in Bangalore (erstwhile Littlewoods, a UK-based store)  Selling proposition: Affordable style and quality merchandise  Key categories: Apparel and footwear 
Store size: 15,000-30,000 square feet 
Presence: 57 stores in 23 cities 
Plans: To open eight-ten stores in the current financial year| |

Organisational structure:...
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