research methodology
This chapter gives an overview of the research approach adopted for this study. It identifies research methodology and the practical approach taken to achieve the aims and objectives listed in chapter one. A Case study was chosen as the research strategy due to its ability to perform an in-depth investigation of the phenomenon of implementing a mobile IS within its real-life context of RPS group Newcastle, by drawing data from a variety of sources from many perspectives with different potential threats, therefore increasing its validity. This chapter explores the case study, rationalising the sapmling and research methods utilised for data collection which here: semi-structered interviews, questionairres, participant observation and document analysis. The remainder of the chapter then discusses the techniques employed in the data analysis
And discusses the validity and reliability of the study.
1.1. Research paradigms: Qualitative vs Quantitative
There are two predominant paradigms when it comes to research approaches, they are the quantitative and qualitative research approaches. The former is an outcome orientated approach and heavily reliant on measurable, and more importantly, bias free statistics. A quantitative researcher tends to investigate phenomena without influencing or being influenced by it, approaching research with a unbiased view (Guba & Lincoln, 1994). The latter is based around investigation into social phenomena, Pickard (2007) and Pring et el (2000) note that the main assumption of the qualitative method of research is that reality is socially constructed by participants active in the research process. Phiri (2006) goes on further to explain that within qualitative research, reality is a product of the values of researchers and "researchers cannot be independent of it".
There are many basic differences in the two approaches Table 3.??? , however, Glesne (2006) differentiates the two paradigms by stating that, within quantitative
And discusses the validity and reliability of the study.
1.1. Research paradigms: Qualitative vs Quantitative
There are two predominant paradigms when it comes to research approaches, they are the quantitative and qualitative research approaches. The former is an outcome orientated approach and heavily reliant on measurable, and more importantly, bias free statistics. A quantitative researcher tends to investigate phenomena without influencing or being influenced by it, approaching research with a unbiased view (Guba & Lincoln, 1994). The latter is based around investigation into social phenomena, Pickard (2007) and Pring et el (2000) note that the main assumption of the qualitative method of research is that reality is socially constructed by participants active in the research process. Phiri (2006) goes on further to explain that within qualitative research, reality is a product of the values of researchers and "researchers cannot be independent of it".
There are many basic differences in the two approaches Table 3.??? , however, Glesne (2006) differentiates the two paradigms by stating that, within quantitative