Research
Examination instructions to Students
Subject: Bus 317 Strategic Management
2011 Trimester 2
Please read these notes carefully: 1. The examination will be based on the following case “Shangri-La” ” via the LMS site for BUS317. 2. You are expected to read the case in detail AND update the information i.e. you are required to know the competitive situation and the internal functioning of Shangri-La to July 2011. 3. You are allowed to prepare a single A4 sheet, double-sided, TYPED. Attach this sheet to your answer script.
4. Your answer to the question need not be long. I would suggest that you spend time THINKING about the information provided to you and evaluating it in light of your own research. 5. Please DO NOT attempt to reproduce everything you have written down on the A4 sheet in your answer. The A4 sheet is a SUPPORT not a CRUTCH!! 6. To help you answer the exam questions, I suggest that your A4 sheet include data on: a. the external, industry and competitive environments in the key markets that Shangri-La operates in e.g. market share, value of market, major players, rates of change, growth rates, business environment; b. Internal analysis to determine organisational capabilities, core competencies e.g. employee productivity, sales per employee, marketing budget, core competencies 7. The 2-hour exam will comprise 1 section, with a choice of 2 questions. You will answer one of these 2 questions, not both. If both are answered, the answer that appears first will be marked. 8. Both questions will ask you to make a judgement call on different options. The questions will provide figures (financial information, performance figures extracted from Shangri-La’s annual reports etc) and you need to recommend a course of action for Shangri-La. While I have already made some calculations for you, you may wish to do more of your own calculations. So a non-programmable calculator may be helpful. While I do not
Subject: Bus 317 Strategic Management
2011 Trimester 2
Please read these notes carefully: 1. The examination will be based on the following case “Shangri-La” ” via the LMS site for BUS317. 2. You are expected to read the case in detail AND update the information i.e. you are required to know the competitive situation and the internal functioning of Shangri-La to July 2011. 3. You are allowed to prepare a single A4 sheet, double-sided, TYPED. Attach this sheet to your answer script.
4. Your answer to the question need not be long. I would suggest that you spend time THINKING about the information provided to you and evaluating it in light of your own research. 5. Please DO NOT attempt to reproduce everything you have written down on the A4 sheet in your answer. The A4 sheet is a SUPPORT not a CRUTCH!! 6. To help you answer the exam questions, I suggest that your A4 sheet include data on: a. the external, industry and competitive environments in the key markets that Shangri-La operates in e.g. market share, value of market, major players, rates of change, growth rates, business environment; b. Internal analysis to determine organisational capabilities, core competencies e.g. employee productivity, sales per employee, marketing budget, core competencies 7. The 2-hour exam will comprise 1 section, with a choice of 2 questions. You will answer one of these 2 questions, not both. If both are answered, the answer that appears first will be marked. 8. Both questions will ask you to make a judgement call on different options. The questions will provide figures (financial information, performance figures extracted from Shangri-La’s annual reports etc) and you need to recommend a course of action for Shangri-La. While I have already made some calculations for you, you may wish to do more of your own calculations. So a non-programmable calculator may be helpful. While I do not