A STUDY ON INVESTOR’S PERCEPTION
TOWARDS ONLINE TRADING
ANKEM LAKSHMI PRADEEP
RELIGARE SECURITIES LTD
MATS School of Business & IT
The satisfaction that is generated by the successful completion of a task would remain unfulfilled without mentioning people who have encouraged and guided at every step toward the completion of the task.
I express my sincere thanks to Prof. NVH Krishnan and Prof.
Udayachandra, Deans of MATS School of Business and IT, Bangalore, for their valuable suggestions and help to prepare this project.
I express my deep sense of gratitude to my external guide Mrs. Bernali & Mr.Dhimant (Manager online trading), Mr.vijay, mr.Tarique, Mr.pardeep, & Mr. Manish for offering me suggestions and help in successfully completing my project report. . He has been a constant source of inspiration and motivation. I wish to take this opportunity to express my deep sense of gratitude to Dr R K Panigrahi , MATS School of Business, Bangalore, for his invaluable guidance in this endeavor. I sincerely thank him for his suggestions and help to prepare this report
I would like to express my sincere thank all the department heads, in-charge and the administrative staff of the organizations for giving me relevant information and support required to complete my study.
I humbly acknowledge there is always some scope for further improvement and to that end sincerely I invite valuable suggestions of your by which my future assignments, projects could be benefited
Constructive uses of new technologies have always contributed positively towards improving human life standards and the economy of a country .Such as online trading, in equity markets it increased trade volumes and number of investors trading in stock markets. Online trading was started in India in the year 1995,where a new system is formed which allows the investor to trade through an internet site where banks and demat accounts are electronically integrated .Such services are provided by many financial institutions like ICICI, Religare, HDFC, India bulls and so on.
Data Collection Methods:
A)Primary Data ' Interview will be collected with trading advisors, investors and company professionals and questionnaires will be collected from targeted customers.
· Company records and reports
· Magazines, journals, pamphlets, advertisements.
· Standard reference textbooks
· Websites like nseindia.com and money control.com
The purpose of using the secondary data is to increase the accuracy of analysis. 1.5 PLACE OF THE STUDY
The study was conducted in Bangalore.
Limitations to the study
Getting appropriate response from the respondents
Getting appointment from the investors.
The study is limited to the curriculum.
“Marketing management 12e-Analysing consumer markets” by Philip Kotler states that perceptions are more important than reality and it affects the consumers actual behaviour.Perception is defined as the process by which an individual selects,organizes,and interprets information inputs to create a meaningful picture of the world.
“Online stock trading in India: An empirical investigation” In 2007,Nidhi walia and Ravinder kumar’s research report examined the investor’s preference for traditional trading and online trading, investor’s perception on online trading and comparing current usage of online trading and offline trading. This study reveals that out of every 100 investors only 28 trade online, which points out a question as why investors were not able to realize the importance of technology in stock trading.
Online trading has gained momentum from just 0.5% of total traded volumes 5 Years back, which now accounts for 5% of the total trading volume of approximately Rs 14000 Cr on NSE. Over the past 2 years, the value of all trades executed through internet on NSE has grown from less than Rs 100 cr in June 2003 to over Rs...