Report on Christian Dior

Only available on StudyMode
  • Download(s) : 380
  • Published : December 21, 2011
Open Document
Text Preview
|
A REPORT ON CHRISTIAN DIOR|
STUDENT NO:200912051|
|
|
|

AKNOWLEDGEMENT
I would like to say thank you everyone who helped me to finish this assessment successfully and to God almighty that saw me through all this.

TABLE OF CONTENTS
CHAPTER 1
INTRODUCTION........................................................................................................1 AIMS AND OBJECTIVES............................................................................................2 LIST OF DIAGRAM AND TABLES.............................................................................3 CHAPTER 2

BRIEF HISTORY........................................................................................................4 ACTIVITIES AND GLOBAL PRESENCE...................................................................4 NATURE OF COPORATE GOVERNANCE................................................................6 NATURE OF LOCAL/NATIONAL AND GLOBAL SRATEGY......................................7 KEY PROBLEMS AND ISSUES..................................................................................8 CHAPTER 3

FINDINGS.................................................................................................................9 CONCLUTION............................................................................................................9 RECOMENDATION....................................................................................................9 REFERENCES.........................................................................................................10

CHAPTER 1
INTRODUCTION
Christian Dior remains one of the world’s biggest names in the world of fashion and has remained a leader for over a period of fifty years according to vogue magazine it has grown to be the world’s leading luxury goods holding company. It is a French company founded by a fashion designer named Christian Dior in the year 1946 it also has a 42% LVMH Moet Hennessey, Louis vuitton which is the largest luxury goods firm in the world. Both the Dior and LVMH are controlled by a business man named Bernard Arnault. The Dior label was named after the designer Christian Dior. This big company has its headquarters in Paris, France, it has an estimated 160 boutiques globally and as at 2009 had 73,150 employees worldwide.

AIMS AND OBJECTIVES
The aim of this report is to show the activities and brands of the empire Christian Dior, the nature of corporate governance, the nature of a local/national and a global strategy and also the key issues and problems that this company is faced with and will also include findings during the course of the research and recommendations.

LISTS OF DIAGRAMS AND TABLES
DIAGRAM SHOWING THE YEARLY INCOME OF CHRISTIAN DIOR............ DIAGRAM 1. DIAGRAM SHOWING THE STOCK MARKET DATA OF CHRISTIAN DIOR..... DIAGRAM 2

CHAPTER 2
BRIEF HISTORY
Christian Dior is popularly known as Dior by the general public as a high in designer of luxury goods, they produce different ranges of products ranging from women clothes to perfumes and shoes and men’s clothes they produce they also own 45% of LVMH they have different divisions and have an estimated 160 boutiques worldwide. It started from a private house in Paris, France in the year 1946 but the Dior Corporation celebrates 1947 as the opening year. ACTIVITIES/BRANDS AND GLOBAL PRESENCE

Christian Dior has successfully created a couple of brands, there is the haute couture which was launched in 1946 which was part of the house of Dior and made ready to wear fashion , menswear and accessories. Also they launched the Christian Dior perfumes although references contradict themselves on the topic of when Christian Dior perfumes were created and established but all contradictions were made within the years 1947 and 1948in the following year the launched yet another division which was the new look ,the signature look of this collection was criticized by the...
tracking img