Relationship Management Is a Waste of Resources. Discuss
Relationship management can be defined as a continuous process of engagement between an organisation and its audience with the aim of creating a partnership between the organisation and its audience . The audience are customers, suppliers, regulators, media, and government among others. An argument that relationship management is a waste of resources for organisations may be considered as misleading as relationship management makes the base for sustainable growth. Relationship management also ensures the survival of businesses during difficult times. Relationships between an organisation and its stakeholders are critical to its success. As a consequence, the outcome of such relationships cannot be left to chance but require proactive management.
The most important stakeholder in any organisation is the customer. Managing relationships with customers is thus critical. Through proactive management of customer relationships and organisation can easily understand the customer’s expectations and needs. An organisation that anticipates customers needs and meets them will be sustainable as it will always have a market for the service and products it then sells. Relationship management, however, is a process that consumes resources but without it an organisation can never anticipate the customers’ needs. A process of continuous engagement is also important as customer needs are always evolving. Relationship management allows the continuous engagement resulting in an organisations being at all times positioned to meet the evolving needs. For customers relationship management is not producing a product and forcing it down client’s throats but anticipating their needs through a process of continuous engagement and fulfilment of those needs.
Relationship management with suppliers is also important for an organisation. Establishing and maintaining good relations with suppliers is important as on many occasions your product or service is determined by quality, timeliness and
The most important stakeholder in any organisation is the customer. Managing relationships with customers is thus critical. Through proactive management of customer relationships and organisation can easily understand the customer’s expectations and needs. An organisation that anticipates customers needs and meets them will be sustainable as it will always have a market for the service and products it then sells. Relationship management, however, is a process that consumes resources but without it an organisation can never anticipate the customers’ needs. A process of continuous engagement is also important as customer needs are always evolving. Relationship management allows the continuous engagement resulting in an organisations being at all times positioned to meet the evolving needs. For customers relationship management is not producing a product and forcing it down client’s throats but anticipating their needs through a process of continuous engagement and fulfilment of those needs.
Relationship management with suppliers is also important for an organisation. Establishing and maintaining good relations with suppliers is important as on many occasions your product or service is determined by quality, timeliness and