Reformed Ptcl

|Reformed | |
| |PTCL |
|An analysis on how PTCL evolve as an aggressive competitor after the change of its management. | |

Table of Contents

1. Introduction

2. PTCL...Before Merger: a. Vision b. Organizational Structure i. Centralization ii. Narrow Span of Control iii. Chain of Command iv. Formalization v. Heavily Mechanistic Structure

c. Range of Products & Services d. Customer Support and Service Quality e. Brand Image f. Competitors & Subsidiaries

3. SWOT analysis a. Strengths b. Weaknesses c. Opportunities d. Threats

4. PTCL Reborn…The Change Begins: a. The takeover of Etisalat b. New PTCL’s Vision c. Enhanced Brand Identity d. New Strategies by a New Leadership e. Structural Changes i. Organogram ii. Low Mechanistic Structure iii. Decentralization iv. Wider Span of Control v. Lesser Departmentalization vi. Chain of Command vii. Less Formalization f. Innovative Products & Services i. DSL ii. Smart TV iii. Expansion of Data Business iv. Multiplayer Gaming (To be Launched Soon)

5. Other Changes & Improvements a. Customer Support b. DSL Penetration c. Future-based Planning d. Etc etc etc

6. Resistance to Change a. Employees’ resistance [not included] b. Factors that caused